One way the media helps authoritarians prevent individual thought and initiative is to distract the people with useless "junk food" news, like human interest stories.
For example, in 1996 we the people were enlightened by such information as:
Winter says this is "McNews. News Lite. They're filling the newspapers and broadcasts with it, and the notion of an informed citizenry and democracy itself is suffering as a result." (For example, the Globe and Mail ran three stories (on pages 8, 12 and 13) throughout the entire year of 1995 about a bill in congress that would weaken US anti-pollution policies, which effects the health of Canadians. Compare that to nearly 500 times as much about the (imaginary) deficit!)
Especially ironic is that these examples are from Canadian newspapers, though only one has anything to do with Canada - and that's about the deficit, which suggests that government services, such as the Canadian Broadcasting Corporation, which provides Canadian news and content, should be cut.
Interesting, considering that the CBC is a competitor to newspapers...