MARKETING IDEAS


 


* Advertising in the paper.
* Advertise in your local community newspaper.
* Put flyers out.
    Rather than creating tabs on the bottom of the paper for parents to tear off consider using a
    construction paper pocket or a pocket made from clip art and insert paper business cards
    printed from your computer.
    Here are some ideas of places you can post the fliers:
        - local grocery & convenience stores
        - local schools in the teacher's lounge
        - local colleges on the student boards
        - local libraries
        - YWCA
        - in the doors of neighbors
        - on cars in the parking lots at places like Wal-Mart and K-Mart
        - on cars at the Youth League baseball fields
        - pediatricians & veternarians offices
        - pet shops
        - book & toy stores
        - used clothing stores
        - hairdressers
        - apartment buildings
* Have an open house - You can pass out goody bags with a flyer or business card. Decorate
    white sandwich bags with stickers or you can use a hole punch and either thread ribbon through
    or punch holes that create a picture. Have everyone sign in for door prizes so you have names
    to call or add to your mailing list.
* Start a newsletter.
* Send pictures of your day care kids and send them to the office of their day care parents.
    They will certainly show their co-workers. They may say something like, "Look what my
    day care provider mailed me today! A picture of my smiling child having fun!"
* Get on a referral list.
* Call your local elementary schools (public and private) and ask to be put on their child care
    referral list. If they don't have one-offer to organize and facilitate one for them. Also contact
    your local resource and referral agency and ask to be put on their referral list.
* Give an incentive to your current families.
* Have a T-shirt made with your daycare's name on it. Then wear it, wear it, wear it.  Make them for
    the daycare kids, too, and have them wear it on field trips, etc.
* Keep a written schedule of daily activities posted for parents to see.
* Have written policies and contracts.
* Make a brochure (one page of paper folded over) that includes your schedule, philosophy,
    goals, programs, etc.
* Frame and hang your license and certificates.
* Tell everyone you know that you are providing child care.  Ask friends & family to post your
    business card at the bulletin at work.
* Carry business cards with you at all times.  Be sure to give them out. They won't do you any
    good in your pocket..
* Advertise your program in the Yellow Pages.
* Create a name and a logo for your business.
* Maintain the outside of your home as well as the inside in order to attract parents.
* If you are able to drop/pickup, contact preschools that may know of families that have that need.
* Put a sign out front.
* Have magnetic signs made for your car.
* Wrap a label or business card with info on your home daycare around the candy you hand
    out at Halloween.
* Coupons! Ask your local gas station or grocery store if you can leave a stack of flyers about
    your daycare, and put a coupon on the page with something like 10% off your first 2 weeks.
* Buy a magnetic sticky sheet, put your business cards on them and clip out and give them to
    friends, family and clients. Also, give them to teachers, leave them at the doctor's office, the
    library, the video store, anywhere there might be kids.
* After going on a field trip, send pictures and a thank you note, and of course your contact
    information.  Most places will hang these up for the public to see.
* Contact your local hospital. Most hospitals send out some sort of a welcome package to all the
    new babies.Ask if you can put a flyer or business card in it.
* Have some inexpensive pens made with your daycare name and number.
* Leave brochures with local realtors.