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Apple Price & Value Suggestions (9)
(Jot down the numbers of your 3 favorite suggestions and VOTE! at the end of this page)
(Not necessarily listed in order of
importance)
Apple
needs to offer a machine
that has reasonable cost PC compatibility (not $1,000 for a plug
in card), to help allay potential customer's fears about diminishing choices
for Mac software, and third party add-on hardware, and an uncertain company
future. - Entered
7/97. #1 - Vote=1
Apple
needs to stop wasting
time on frivolities like Spartacus, the 20th-anniversary Mac. Get over
yourself... at least for a while. If you want to make a memorable anniversary
computer - then make it memorably affordable.
- Entered 7/97. #2 - Vote=1
Apple
needs to create a new
colorful kids computer for the home and school (Maybe in the cute Mac Plus/SE
style.) Make it an upgradable Mac/Wintel-compatible machine, in bright
rugged (Apple rainbow) multi-colors that can take multiple layers of stickers,
and other abuses, that a young user will be proud to call their own. This
computer has two killer apps: auto-grading of homework for the teachers;
wireless e-mail note passing for the students. Price: $350-$400 before
upgrades. - Entered
7/97. #3 - Vote=1
Apple
needs to price their
CPUs to sell. Offer novice first time Mac buyers the ability to enter the
Mac market at a very competitive price, and later move up the power
curve as their level of sophistication matures. The large initial price
keeps new buyers away!
- Entered 7/97. #4 - Vote=1
(Note: IMHO this idea coupled with the multi-colored kids computer
idea above, is among the best suggestions on this page - it reminds of
early Apple's school program; but even better. - Ed.) - Entered
7/97
Apple
needs to: do "Better
For Less." The total strategy of the company should be BETTER FOR
LESS! Products, marketing, advertising should prove this and only this
about Apple products: they work better and cost less than equivalent non-apple
products. Apple will never again prosper on the BETTER FOR MORE strategy
that they have been using for years. Wake up Apple and smell the NUMBERS!
Focus your total attention on every aspect of your company on BETTER FOR
LESS! - Entered 7/97.
#5 - Vote=1
Apple
needs to lower the prices
for those machines, consider now Power Computing is killing the sales over
Apple. - Entered
7/97. #6 - Vote=1 - Entered
3/98 - (Apple dropped computer prices considerably in late '97 and into
'98. - Ed.)
Apple
should follow the strategy
of other great companies like Walmart and HomeDepot. They moved into the
competitions neighborhood and gave a better product at a cheaper price
and ate up the market, customers and eventually the competition. Apple
O/S could be in the same Box with Microsoft O/S and slowly devour them
whole. Intel does not care what O/S is running on their chip as long as
it sells chips. -
Entered 7/97. #7 - Vote=1
Apple:
If you guys want to stay in the industry, you have to start manufacturing
IBM compatible machines! No gaming companies or big software companies
are going to make apple compatible versions of their software (except for
a select few). Make EVERYTHING IBM compatible, but still leave your OS
too. Make your motherboards upgradable with PCs. At this point, you guys
just gotta suck it up and face the fact that your OS is not popular anymore
and can't be used by itself! If you tap yourself into the PC hardware and
software, people will think "Hey, if I get this Apple, I can use BOTH
Apple and PC software!" Keep your prices low, until you begin to climb
again. When you really think about it, it's the ONLY way you're going to
stay alive. To sum it up, Make your motherboards compatible with PC peripherals
and Mac peripherals, and the same with the software. You guys are just
going to have to admit that you lost the business bigtime to IBM, and you're
going to have to start manufacturing cheaper IBM compatible machines. Like
I said before, it's THE ONLY way you're going to keep your company. Do
whatever it takes, sign deals with IBM for use with their stuff, but DO
IT! - Entered 8/97.
#8 - Vote=1
Apple:
I have more of an objective observation, rather than a suggestion. I agree
wholeheartedly with the person who said (above)
that you MUST start to manufacture inexpensive PC compatible machines.
Then the buyer is taking a calculated risk by buying Apple, but he/she
is outweighing that risk because the compatibility is present.- But this
translates to a positive decision to purchase only if the price is near
enough to the PC clones. I've come to this conclusion recently because
I myself am now right smack dab in the middle of a buying decision, so
I believe I know of what I speak. Recently my son has entered a state college
and together he and the rest of our family have saved up about $2,000 for
a new computer. I've always had Mac stuff, and my Mac IIcx has served us
all well for many years, but is pretty much obsolete now (16MHz loaded
down runs like about 8MHz). I want to hang on to the IIcx because it is
still useful, but of course won't run much of the new software, games,
and OSs. All my son's friends own PCs (clones), and about 4 family members
have or use PCs. See the odds building up here? My son really likes our
old Mac and other newer (faster) Macs he has used, and is not dead set
against buying a Macintosh (even though all his friends have PCs). We know
that the Macs are better machines, but we also know that almost every piece
of software and available peripheral is considerably cheaper for the PC.
So what's the one thing that would make us (besides loyalty) lean towards
buying a Mac? Not new technology (except OS8) we don't see any! You guessed
it. - PC compatibility and price. Here's what we found:
All prices are for 200MHz, 32MB RAM, 12X CD-ROM, 2GB H.D., 56K modem, entry level color printer, keyboard, system software, mouse, and 15" monitor. We shopped for the best prices we could find, including little or no software bundle, college campus discounts, rebates, latest price reductions, mail order, free shipping, sales tax vs shipping, etc., (without looking at the real cheapies like Packard Bell, or open box, or clearance/refurbished items.) (Some prices have factored values to help equalize features.):
Mail Order Compaq Presario PC
compatible:$1,678. - Entered 8/97
Local computer store PC compatible:$2,236.
- Entered 8/97
Gateway 2000 PC compatible:$2,278.
- Entered 8/97
Local computer store IBM PC:$2,342.
- Entered 8/97
College Dell PC compatible: $2,562.
- Entered 8/97
Local computer store SONY PC compatible:$2,646.
- Entered 8/97
College MAC 4400/200 w/PC Card:
$3,179. - Entered 8/97
MAC 4400/180/266 w/PC Card: $2,195
Mail Order.
MAC 7300/180/266 w/PC Card: $2,399 Mail Order.
- Entered 3/98 - (Apple dropped computer prices considerably in late '97
and into '98, but to our knowledge a new PC card that is not sold with
an older model, is still about $900-$990 retail. - Ed.)
It's the over-priced PC compatibility card that's messing everything up! ($950-$999). I know you are getting two platforms here, but it just doesn't matter. Like the guy said- it's an absolute necessity that the card (i.e. overall price) be lowered! (By about $400-$600.) We're almost ready to buy, but I can't hold out for Apple/Mac much longer... So, try the price reduction for a while, & see what happens! - Entered 8/97. #9 - Vote=1 - Entered 3/98 - (Apple dropped computer prices considerably in late '97 and into '98, but to our knowledge a new PC card that is not sold with an older model, is still about $900-$990 retail. - Ed.)
(Vote for your three favorite price suggestions found on this page)
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Some
of these comments have been paraphrased from the June 1997 Issue of Wired
magazine.
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