Review from Sydney Morning Herald - Drive Section:
August 16, 1996
BMW 323i
Rating out of 5 ****
VERDICT: Fast, efficient and understated. An excellent
alternative to a younger Japanese
car such as a Honda Accord or Integra.
GOOD: Beautifully engineered and built, fast, safe, fuel-efficient, durable.
BAD: Expensive spares, cramped and rather spartan interior.
Built to be distinctive - then refined even further - the
323i is a small but
potent performer from the days of leaded petrol. John Wright
appraises
its character.
The first BMW 323i failed to live up to high expectations.
Combining a powerful
six-cylinder engine with a lightweight body and the BMW pedigree
looked like a
winning formula but the car was flawed, with spooky hand-ling on
wet roads
being the major disappointment.
But a new model introduced in 1983 built on the original's
virtues and in the main
combatted its failings.
The 323i was aimed at buyers looking for a high performance
sporting two-door
sedan. Those who wanted a cheaper way of displaying the BMW badge
could
buy the four-cylinder 318i which had the same styling.
Four-door versions of both models came in 1984. For some
buyers the
additional doors enhanced the practicality of this smallest BMW,
but for others
they detracted from the 323i's sporting image.
Superbly smooth, the 2.3-litre six-cylinder BMW engine gave
the 323i
outstanding acceleration (in the same order as a 5.0-litre V8
manual
Com-modore) and great cruising ability, yet fuel economy was
impressive.
A five-speed manual transmission was standard. For the first
few months of
production the automatic transmission option was an old-fashioned
three-speed
unit from the previous 3 Series model but a four-speed unit was
introduced early
in 1984.
Keen drivers loved the 323i not only for its acceleration but
for its beautiful
steering (power assisted, but with great feel and accuracy),
eager handling with a
greatly reduced tendency to slide the tail out, strong braking
and that overall feel
of having been engineered for the driver.
Remember, this was when BMW was promoted as "The Ultimate
Driving
Machine".
It was far from luxurious, but all materials were of obviously
excellent quality and
the finish was superb. No squeaks, rattles or groans were going
to mar this
particular ultimate driving experience and no nasty fake wood
compromised the
purposeful elegance of the dashboard. Unkind critics described
the interior as
austere, but it was more your no-frills, utterly functional (for
which read: typical
early '80s BMW) approach.
The downside of the car was that even routine servicing by the
BMW book could
cost a bomb. These models, however, gave less trouble than
earlier BMWs
(many six-cylinder models of the '70s had head gasket and
overheating
problems), but parts could be alarmingly expensive.
BMW Australia has trimmed the price of many spares which
means, somewhat
paradoxically, that owning a well-maintained mid-'80s BMW might
be cheaper
now than when the same car was younger.
The 323i had a short period on the local market, being
superseded by the 325e
late in 1985 when BMW made the compulsory switch to unleaded fuel
for cars
delivered in Australia.
It seems likely that the reputation of the 1983-85 BMW 323i
was further
improved by the arrival of unleaded cars which lacked its
exuberant performance
and overtly sporting nature. The 323i's engine thrived on high
revs, while the
unleaded 325e was more of a slogger than a revver.
Leaded fuel has lost some of its potency in the '90s, and this
can affect the high
compression BMW engine. Listen for any trace of
"pinging" under heavy load
because this can cause expensive engine damage. Solutions include
using a quality
octane booster, retarding the ignition timing and de-coking the
cylinder head. Or
buying another 323i that doesn't ping.
In the '80s BMW Australia's policy was to offer an extensive
list of options but to
keep the standard equipment list shorter than one expected in the
price class.
Air-conditioning and alloy wheels were options and electric
windows were on the
special order list. Unsurprisingly, the fully equipped manual
323i is the most
sought after on the used car market.
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(review taken without permission.)