These character descriptions are character name, job/class and then a brief description.
Rage - Insane Military Type with a hatred for McRipoff - The main character. Fed up with the BS and fake meat of McRipoff, Rage goes on a rampage. He stalks from store to store, killing patrons, employees and attempting to destroy the buildings themselves.
Patron - Average Joe - These unfortunate souls find themselves with bullets pouring down around them while trying to enjoy a nice burger. Killing them may seem mean, but hey, McRipoff's doing it anyways with their fake meat.
Cop - Police Officers - Basically like the patron's, but cops can fight back more efficiently.
Employee - Poor, confused McRipoff employee that actually thinks their life is going somewhere by working at such a "prestigious" store - Ok, these people deserve to be killed even more than the patrons. But beware, these pimple faced dweebs can toss milkshakes, burgers and french fry bombs.
Managers - Insanely patriotic, mutated weirdos - Working at McRipoffs long enough to become a manager has some unexpected side-effects. Mainly the horrible mutations caused by years of eating McRipoff's filth.