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Relationship LLC - Geocities |
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Add URL: If your site relates to small business, entrepreneurship, self-employment, tax/estate planning, etc... or is somehow related to the Relationship LLC concept, please e-mail us. or to rllc@usa.net
SyNetergy (SynNetergy) is the employment of synergy on the Internet. Specifically, SyNetergy is having your web page use associations and partnerships on the internet with businesses which have the resources to engage in national and international commerce. This practice has been referred to as online franchising, syndicated silling, affiliate networking, associate programs, affiliate programs etc.
| "Web Retailers Finding Allies At Sites With Nothing
To Sell. The practice - known variously as syndicated selling, on-line franchising or
associates programs - allows retail sites to link with information sites to alert Web
travelers where they can find products that might interest them. In return, the
information sites receive a commission on any sales generated through the link. The
information sites are not restricted to giant corporations; even mom-and-pop sites are
becoming players in this field." Monday, April 14, 1997, New York Times. Richard Karpinski, "Web Merchants Offer Incentives To Affiliates," TechWeb News, February 17, 1998. A growing number of Web merchants are ready to give away the store -- or at least a healthy cut of sales -- to affiliates that deliver traffic and transactions. Wilson Internet Services. |
Whit Andrews, "'Affiliate'
Programs Grow As Stores Pay for Referrals," Web Week, November 17, 1997.
Revenue-sharing deals that increase the exposure of Internet retailers and promise
precious income for smaller sites are poised to become ubiquitous, unleashing a potential
bidding war for small-site real estate. Wilson Internet Services.
Keith Pieper, "Affiliate Networks: The more the internet changes business, the more business stays the same," ClickZ, November 22, 1997. Pay for purchase will not replace pay for view, he says. They are different and complementary approaches. He concludes: "You need to decide whether you are in the business of creating commerce (selling, distributing) or the means for commerce (content, affinities, channels)." Wilson Internet Services. |
Suppose you want to create a book store on the internet to sell books related to a special area of interest. How should you do this on the internet?
One way is to purchase special software to process orders on your commercial web site. Stock pile all of these books in your house and have the labor and support necessary to process and ship orders as you get them from the internet. You can also have an attorney on retainer in case someone or some people sue you in some state or country thousands of miles away from you.
Another way is to refer clients to an existing web bookstore\warehouse for a fee and letting it worry about processing the orders and stockpiling and shipping all of the books. You can then concentrate on attracting the special interest traffic and maybe business in your local area external to the internet.
The first approach requires a lot of cost to implement and exposes you to a lot of potential liability. The second approach is very inexpensive, requiring only that you have a commercial web page.
Consider my hypothetical concept of creating a unique and interesting logo design vaguely related to a little known eastern religion. I purchase a web page showing the logo and an explanation of what it means. I indicate that clothing with my logo on it may be purchased by clicking on my order form which is linked to a large clothing warehouse which specializes in imprinting custom logos on clothing. That a special credit card can be had with my logo on it by clicking on my credit card order form which is linked to Big Bank USA. That special books on the little known religion can be had by clicking on book titles linked to BigWebBooks.com, and so on and so on. In this case, there could be a referral fee AND a trademark licensing fee.
Clearly, a concept which would allow you to attract and refer the greatest number of people to the most commercial sites would be the most profitable. Once you have a large enough client base and are rich enough you can branch into being your own supplier for certain of your products.
You can review our list and others of companies which employ SyNetergy. If the company you are interested in does not have a program, explain your concept to the company you believe would benefit from your idea and ask them if they will pay a referral fee. Of course, you could also ask if they would be interested in advertising on your page. When you contact companies, you can refer them to this site for an explanation of SyNetergy ( SynNetergy).
Amazon.com has an associate program that pays cash. CDNOW has a program that pays in store credit, i.e. merchandise.
With SyNetergy and the Internet, it is possible to do all of your shopping while having dinner in a restaurant.
Other companies mentioned in the New York Times article were:
| http://www.AssociatePrograms.com
BeFree - Affiliate Tracking Software ListBot - Get a free mailing list for your web site! |
Refer-It - List of
Affiliates and More Wilson Internet Services - Excellent Links to Affiliate Networks and Articles |
- these links are to companies that will print your logo or design on various items for sell
One of the neat things to have when you have on a SyNetergistic Web Site is some way to log how many times someone clicks on your links to other pages. This way you have ammo to go to your associates and show them exactly how many customers you are referring to them. We found two cgi scripts which look really nice that you may want to try out.
Redirect by Black Cat Communications
This type of software goes under the general title of "click through scripts" or "click through log" if you want to do a search.
rllc@relationshipllc.com
or to rllc@usa.net
Copyright 1996 1997 1998
