Chapter 10: New-Product Development and Product Life-Cycle Strategies
Objectives |
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Case Study |
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Microsoft |
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Definitions |
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New Product Development Strategy |
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New Product Development Strategy |
R & D
Customers, competitors, distributors, suppliers
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New Product Development Strategy |
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New Product Development Strategy |
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New Product Development Strategy |
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New Product Development Strategy |
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New Product Development Strategy |
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Product Life-Cycle Strategies |
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Product Life-Cycle Strategies |
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Product Life-Cycle Strategies |
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PLC Stages
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Product Life-Cycle Strategies |
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PLC Stages
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Marketing Strategies: Introduction Stage |
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Product Life-Cycle Strategies |
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PLC Stages
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Marketing Strategies: |
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Product Life-Cycle Strategies |
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PLC Stages
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Marketing Strategies: |
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Product Life-Cycle Strategies |
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PLC Stages
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Marketing Strategies: Decline Stage |
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Animated Figure 10-1 , Animated Figure 10-2 .
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