Confirmation—arguing a claim
Delivery—presenting your ideas in various ways, using several types of media
Diction—appropriate word choice
Ethos—trustworthiness of the speaker/writer, an effective persuasive strategy because when the reader believes the speaker do not intend to harm him or her, she or he is willing to listen to what the author says
Exordium—an introduction to make the audience attentive and receptive
Figures—parallelism, antithesis, inversion, repetition
Grammar conventions—“correctness”
Invention—coming up with ideas or brainstorming
Kairos—seizing the moment, being aware of the rhetorical situation; culture, time, and place
Logos—broader idea than formal logic, highly symbolic and mathematical logical that might be studied in a philosophy course, attempt to appeal to the intellect
Media—paper, web pages, video, audio
Memory—more than mere memorization, making your work memorable
Narratio—making a claim
Oral presentation—speaking from memory of reading paper
Page design—choice of fonts type or style; font size and page layout
Pathos—relate to the words pathetic, sympathy, and empathy, accepting a claim based on how it makes you feel without fully analyzing the rationale behind the claim
Peroratio—concluding appropriately
Pisteis—ways to persuade, either invented or discovered
Refutatio—meeting counter-arguments
Sentence-structure—four sentence patterns; loose and periodic sentences
Stasis—asking the right questions, usually related to fact, definition, value, and policy
Style—saying or writing things well, word choice, audience appropriateness
Topoi—places to look for an argument
Tropes—metaphor and simile, synecdoche and metonymy, hyperbole, rhetorical questions, litotes, irony, oxymoron
Visual design—the way you choose to use graphics and text
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