THE "ORLA CALIENTE" MYTH
The Brazilian touring find mighty demand on main cities sat at the marine coast, as Rio de Janeiro, Florianópolis, Salvador, Recife and Fortaleza.
Rio de Janeiro and Salvador are the cities with potencial economic success and, for this condition, are the favourites to the brazilian tour industry.
Everybody knows that the sex and the female sensuality are the efficient elements to the touring success in Brazil. And the male tourist is considered by this industry as a "inves man" of great potential, cos is the man who most pays money in touring, and also does it in the Carnival and other leisure attractions.
With this reality, the touring in Bahia generally seek in the "sex tourism" section a way to attract many money. In this way, the myth of the "hot cities" is created, making anyone to believe that "there's always disposable women to love", at last, the tourists cannot be disappointed in Bahia.
Salvador, city wish, as the capitals from North and Center-West brazilian regions, has a male number so superior than the women one - in the proportion of two and three men for each one woman - must to show the inverted reality, at last if the true is diffused the male tourists simply go out of Salvador city and the touring industry rent simply decays.
THE HOT MYTH
The videos from the hispanic artists or brazilian "popularesco" singers, as the touring marketing generally, give us the notion about those fantastic image from Bahia and other brazilian sea-coast capitals, as "tierras calientes", who says to cure "love missing" but it makes so much men, in reality, to feel like the german literature personality Werther, but down the hot sun in 40º Fahrenheit near the sea.
It happens because the "tierra caliente" myth consists to the physically or economic well-successful men being considered as "ideal men" to conquer the young women. And so, after more of 20 years of touring campaign, the men framed in these patterns, as well living in Bahia interior cities as in other lands in Brazil and the world outside, came so massively in Salvador and conquered the women they wanted.
With that observation, there's so many married or engaged women and the men who aren't like the status quo rules as "ideal men" should be alone, feeling like the german writer Goethe's character, called Werther, who had fallen in love with a married woman and, in the impossibility to conquer her to him, Werther suicided.
Salvador is a hot city, but sometimes the "cold waves" indicates an iceberg to obstruct the course of the "sex paradise" illusion.