Some examples from McDonald's report on their
commitment to Corporate Social Responsibility:
inaugural Social Responsibility Report, issued April 15, 2002, provides
information about pertinent aspects of our business related to the
communities we serve, the environment, our people, and our relationships
The report reflects
our progress through the end of 2001and presents a snapshot of our company
as it was on April 15, 2002. Forward-looking statements included in the
report reflected management's expectations regarding future events and our
future performance as of April 15, 2002.
Since that time,
McDonald's has continued to launch new initiatives and make changes to our
business. These developments, together with the uncertainties inherent in
forward-looking statements, mean that programs and results in the future
may differ from those envisioned as of April 15, 2002.
A MESSAGE FROM JACK GREENBERG, CHAIRMAN AND CEO
COMMITMENT TO SOCIAL RESPONSIBILITY
McDonald’s committed to social responsibility?" This is a
fundamental question about our business and our values that we are glad to
McDonald’s is committed to social responsibility. We are committed to
doing the right thing. We want to make a positive difference in the world.
responsibility is achieving commercial success in ways that honor
ethical values respect for COMMUNITIES, the
natural ENVIRONMENT, and PEOPLE."
(defined by) Business for Social Responsibility,
non-governmental organization whose mission is to promote corporate
MORE TO DO: McDonald’s
has worked with BSR to develop a comprehensive approach to social
responsibility, to define key issues, and to identify key stakeholders
and partnerships in helping McDonald’s find solutions.
since 1990, we have purchased more than $4 billion of recycled
products and reduced packaging by more than 400 million pounds.
environmentally sustainable practices
aspires to be the best employer in each community around the world …and
we are pleased to have been named "The Best Company to Work
For," in Brazil," The Best Developer of People Company" in
Sweden, and 1999 "Employer of the Year" in Australia.
IN DEVELOPING COUNTRIES A $5
million grant to UNICEF (The United Nations Children’s Fund) will fund
the immunization of one million African children and their mothers
against maternal and neonatal tetanus, a disease that kills 600 infants
a day in developing countries.
FROM REGIONAL AND NATIONAL SUPPLIERS
approximately 80% of our supplies and services from within country
sources. For instance, McDonald’s Colombia uses 350 regional
In the U.S.,
McDonald’s purchases more than $3 billion annually from women and
In partnership with the
Environmental Defense Fund, McDonald’s USA has made significant
packaging changes, including switching to recycled, unbleached
carry-out bags and using recycled content in napkins, Happy Meal
boxes, trayliners, and shipping boxes. Most of these changes have been
McDonald’s and our
suppliers have worked extensively to find ways to streamline
packaging. For example, since 1990, McDonald’s USA has
eliminated approximately 200,000 tons of packaging by redesigning
items including straws, napkins, cups, fry cartons, and other
OUR CORE VALUES
We give back to the communities in which we do
business. We are a local business. We must be leaders in social
responsibility. Our customers view us by the positive influence we
have on the neighborhood, its people, and the environment.
We are dedicated to providing customers unparalleled
levels of Quality, Service, Cleanliness, and Value.
We are committed to our people.
We believe in the "three-legged stool", the
partnership of our owner/operators, employees, and suppliers working
We are committed to franchising.
We believe in a decentralized management approach.
We lead through innovation.
We approach all aspects of our business with honesty
We hold ourselves to the highest possible ethical
We grow the business for our shareholders