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Timeline of Chocolate History

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|1502| |1517| |1520| |1528| |1606| |1615| |1646| |1657| |1660| |1661|
|1662| |1664| |1693| |1700| |1723| |1743| |1755| |1765| |1819| |1824|
|1826| |1828| |1847| |1850| |1854| |1866| |1876| |1879| |1881| |1892|
|1894| |1897| |1900| |1905| |1913| |1914| |1916| |1925| |1938| |1962|
|1969| |1980|


1502 - Christopher Columbus is said to have brought back cacao beans to King Ferdinand from his fourth visit to the New World, but they were overlooked in favour of the many other treasures he had found.

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1517 - The voyage which led Don Cortes to discover Mexico and the Aztec civilisation began in 1517 when he set sail from Cuba with 11 ships and 600 men, all seeking fame and fortune in the 'New World'. Landing on the Mexican coast near Veracruz, he decided to make his way to Tenochtitlan to see for himself the famed riches of Emperor Montezuma and the Aztec empire.

It was Montezuma who introduced Don Cortes to his favourite drink 'chocolatl' served in a golden goblet. American historian William Hickling's �History of the Conquest of Mexico� (1838) reports that Montezuma" took no other beverage than the chocolatl, a potation of chocolate, flavored with vanilla and spices, and so prepared as to be reduced to a froth of the consistency of honey, which gradually dissolved in the mouth and was taken cold." The fact that Montezuma consumed his "chocolatl" in goblets before entering his harem led to the belief that it was an aphrodisiac.

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1520 - In May 1520 the Spanish attacked a peaceful Aztec festival, Montezuma was killed and by July the Aztecs had forced the Spanish out of the city of Tenochtitlan. After regaining their strength, the Spanish and their allies held the city siege for 75 days and when it fell that marked the end of the Aztec civilisation.

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1528 - When he returned to Spain in 1528 he loaded his galleons with cocoa beans and chocolate drink making equipment. Soon 'chocolate' became a fashionable drink enjoyed by the rich in Spain. It took nearly a century for the news of cocoa and chocolate to spread across Europe as the Spanish kept it a closely guarded secret.

Once Don Cortes had provided the Spanish with a supply of cocoa beans and the equipment to make the chocolate drink, a Spanish version of the recipe was devised. Monks in monasteries known for their pharmaceutical skills were chosen to process the beans and perfect the drink to Spanish tastes. Cinnamon, nutmeg and sugar were added and the chilli pepper was omitted and it was discovered that chocolate tasted even better served hot. Cocoa beans were in short supply so the special chocolate drink recipe was a closely guarded secret for nearly a century.

English and Dutch sailors, who found cocoa beans in the Spanish 'treasure' ships captured as they returned from 'New World', failed to recognise their importance. The precious beans were thrown overboard by the angry sailors who were reputed to have thought that they were 'sheep's droppings'.

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1606 - By 1606 chocolate was well established in Italy. An Italian traveller, Francesco Carletti, was the first to break the Spanish monopoly having visited Central America where he saw how the Indians prepared the cocoa beans and how they made the drink.

In the 17th century, the Dutch, who were great navigators, also broke Spain's monopoly of cocoa when they captured Curacao. They not only brought cocoa beans from America to Holland where cocoa was greatly acclaimed and recommended by doctors as a cure for almost every ailment, but also enabled the trade in cocoa beans to spread.

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1615 - The secret of chocolate was taken to France in 1615 when Anne, daughter of Philip II of Spain married King Louis XIII of France. The French court adopted this new exotic drink with great fervour and it was considered to have medicinal benefits as well as being a nourishing food.

The supply of cocoa beans to the French market greatly improved after 1684 when France conquered Cuba and Haiti and set up their own cocoa plantations.

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1646 - Chocolate reached Germany probably in 1646 brought back by visitors to Italy. The secret of the aromatic chocolate flavoured drinks finally reached England from France in the 1650s and they became very popular at the court of King Charles II.

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1657 - The first chocolate house was reputedly opened in London in 1657 by a Frenchman. Costing 10 to 15 shillings per pound, chocolate was considered a beverage for the elite class. Sixteenth-century Spanish historian Oviedo, noted: "None but the rich and noble could afford to drink chocolatl as it was literally drinking money. Cocoa passed currency as money among all nations; thus a rabbit in Nicaragua sold for 10 cocoa nibs, and 100 of these seeds could buy a tolerably good slave."

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1660 - Marie Therese presents her husband; Louis 14th of France with a wedding gift of chocolate. Louise establishes the title "Royal chocolate maker", the first of which is bestowed on one Monsieur Debauve. (see 1819)

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1661 - Other fashionable chocolate houses were soon opened where the people could meet their friends to enjoy various rich chocolate drinks, many of which were rather bitter to taste, while discussing the serious political, social and business affairs of the day or gossiping. Samuel Pepys, the famous diarist , wrote of his visits to chocolate houses ........"Went to Mr Bland's and there drank my morning draft of chocollatte."

Chocolate also appears to have been used as a medicinal remedy by leading physicians of the day. Christopher Ludwig Hoffmann's treatise; �Potus Chocolate�, recommends chocolate for many diseases, citing it as a cure for Cardinal Richelieu's ills.

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1662 - Louis 14th of France (after consulting with his Jesuit advisors) declares that the drinking of chocolate does not break the fast before Easter, Pope Gregory 13th confirms this.

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1664 - (Eating chocolate was introduced in 1674 in the form of rolls and cakes, served in the various chocolate Emporiums) ?.

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1693 - The most famous chocolate house was undoubtly White's Chocolate House, in the fashionable St James Street opened in 1693 by Frances White, an Italian immigrant. The chocolate drinks, served along with ale, beer, snacks and coffee, would have been made from blocks of solid cocoa, probably imported from Spain. A pressed cake from which the drink could be made at home was also sold.

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1700 - The first porcelain chocolate cup is produced.

Around 1700 the English improved the drink by adding milk. But by the end of the 18th century London's chocolate houses began to disappear, many of the more fashionable ones becoming smart gentlemen's clubs. White's Chocolate House is to this day a very exclusive gentlemen's club in St James' London.

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1723 - Louis 15th of France comes to the throne (aged 13). One of his mistress' Madame Dubarry does much to enhance the use of chocolate as an aphrodisiac.

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1743 - Empress of Austria summons Jean Etienne Leotarde to Austria, who wasfamous for his paintings of woman and/or chocolate. He paints 'La Belle de Chocolatiere', one of the famous paintings of the period, it depicts the chamber maid who used to bring him his morning chocolate. She later is to marry an Austrian Prince.

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1755 - Chocolate arrives in the Americas around this time.

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1765 - With the Industrial Revolution came the mass production of chocolate, spreading its popularity among the citizenry. Chocolate was introduced to the United States in 1765 when John Hananbrought cocoa beans from the West Indies into Dorchester, Massachusetts, to refine them with the help of Dr. James Baker. The first chocolate factory in the USA was established there. Yet, chocolate wasn't really accepted by the American colonists until fishermen from Gloucester, Massachusetts, accepted cocoa beans as payment for cargo in tropical America.

Where chocolate was mostly considered a beverage for centuries, and predominantly for men, it became recognised as an appropriate drink for children in the seventeenth century. It had many different additions: milk, wine, beer, sweeteners, and spices. Drinking chocolate was considered a very fashionable social event.

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1819 - Descendant of Debauve opens a chocolate shop on the left bank of Paris with his partner Monsieur Gallais; this shop still exists today.

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1824 - A one man business opened by a young Quaker, John Cadbury, in Bull Street Birmingham was to be the foundation of Cadbury Limited, now one of the world's largest producers of chocolate. His first advertisement in the Birmingham Gazette on 1st March 1824 presents his new sideline very succinctly: -

"John Cadbury is desirous of introducing to particular notice 'Cocoa Nibs', prepared by himself, an article affording a most nutritious beverage for breakfast."

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1826 - Philip Sucher begins selling chocolate, made with machinery he invented himself. All this because years earlier being made to buy a pound of chocolate for his ailing mother, that cost three days wages.

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1828 - Dutchman C. J. Van Houton invents a screw press that squeezes out 2/3 of the cocoa butter from finely ground cacao beans, thus making cocoa powder, this helps to reduce the price of chocolate.

The Dutch made chocolate powder by squeezing most of the fat from finely ground cacao beans. the cocoa butter from the pressing was soon added to a powder-sugar mixture, and a new product, eating chocolate was born.

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1847 - Fry's of England sells the first eatable chocolate bar.

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1850 - Taxes on imported cocoa beans were reduced by Prime Minister William Gladstone in the mid 1850s, a turning point for the cocoa and chocolate industry which brought these products within the reach of a wider section of the population.

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1854 - Cadbury Brothers received their first Royal Warrant on February 4 1854 as 'manufacturers of cocoa and chocolate to Queen Victoria' and the company continues to hold Royal warrants of appointment.

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1866 - A turning point for the Cadbury's; with the introduction of a process for pressing the cocoa butter from the cocoa beans. This not only enabled Cadbury Brothers to produce pure cocoa essence, but the plentiful supply of cocoa butter remaining was also used to make new kinds of eating chocolate. This technique enabled Cadbury Brothers to market a new cocoa essence ..... "Absolutely Pure - Therefore Best".

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1876 - A Swiss firm added condensed milk to chocolate, producing the worlds first milk chocolate. Nestle declares that from 1800 to the present day, these four factors contributed to chocolate's "coming of age" as a worldwide food product: The introduction of cocoa powder in 1828; The reduction of excise duties; Improvements in transportation facilities, from plantation to factory; The invention of eating chocolate, and improvements in manufacturing methods.

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1879 - In Berne Switzerland, Rudolph Lint develops the process known as 'conching', the process we still use today. This process involves heating, cooling and rolling of the chocolate to refine it. This then produced the worlds first real eating chocolate, that would melt in the mouth.

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1881 - Cadbury received the first overseas, from the Cadbury representative in Australia - long before the world famous Cadbury's Dairy Milk had been developed.

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1892 - Milton S. Hershey decides at the World's Columbus Exposision, USA, to get into chocolate making.

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1894 - Milton S. Hershey produces the world's first mass produced chocolate bar at an affordable price.

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1897 - Milk chocolate for eating was first made by Cadbury, by adding milk powder paste to the dark chocolate recipe of cocoa mass, cocoa butter and sugar.

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1900 - The famous French artist; Henri Talouse le Trec is credited with the invention of chocolate mousse, which was curiously first known as 'mayonnaise de chocolat'.

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1905 - What was to be Cadbury's top selling brand was launched. Three names were considered Jersey, Highland Milk and Dairy Maid. Dairy Maid became Dairy Milk and Cadbury's Dairy Milk with its unique flavour and smooth creamy texture was ready to challenge the Swiss domination of the milk chocolate market.

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1913 - Jules Suchout develops a process for the making of filled chocolates, thus firmly establishing the Swiss as the Kings of chocolate making.

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1914 - Chocolate is issued to soldiers in the first world war as a form of nourishment.

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1916 - Cadbury introduces the half pound deep-lidded box with the traditional purple background and gold script, followed by the one pound box in 1924.

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1925 - The New York Cocoa Exchange, located at the World Trade Centre, was begun October 1, 1925, so that buyers and sellers could get together for transactions.

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1938 - Cadbury's "Roses" launched to compete in the 'twist-wrap' chocolate market.

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1962 - The whole structure of Cadbury's was reorganised with the formation of a public quoted company - Cadbury Limited.

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1969 - The merger of the Cadbury Group in 1969 with Schweppes and the subsequent development of the business led to 'Cadbury Schweppes'.

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1980 - A story of chocolate espionage hit the world press when an apprentice of the Swiss company of Suchard-Tobler unsuccessfully attempted to sell secret chocolate recipes to Russia, China, Saudi Arabia, and other countries.

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