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March of Comics #1 - #488 are smaller than the regular-size comics you see that are 7 1/4" x 10 1/4". With the March of Comics, sizes vary slightly - for example, 5" x 6 3/4", with a bigger size being approximately 5" x 7".
The Lassie March of Comics were give-aways at stores in the USA that sold shoes. Brand names mentioned on these March of Comics include Sears, Cabot's Children's Shoes, Child Life Shoes, Kinney's Shoes, Lazy Bones, Jumping Jacks, Little Yankee Shoes, Simplex Flexies, Robin Hood, Miss Robin and Poll-Parrot.
These comics were also used to promote products from Kroger Supermarkets. One copy of issue #230 says on the back cover: "Use Delicious Kroger Peanut Butter and Pure Fruit Preserves with Kroger Saltines for Super Snacks".
These small comics were published by Western Publishing Company Inc., K.K. Publications, Poughkeepsie, New York. They are copyright by Wrather Corporation and Lassie Television, Inc. or Lassie Programs, Inc., depending on what is written in the comic.
The number of a March of Comics consists of three digits, whereas the big comics have only two. Comic titles below refer to the story inside. All comic illustrations are in colour and there are usually two puzzles in the back after the story.
I have found all my Lassie March of Comics on Ebay.
If you know of any other Lassie March of Comics not listed here, or have more information about the comics listed below, please contact me with the details!
Lassie March of Comics to collect include:
- #210 Lassie And The Cougar Call, 1 December 1960
Lassie Programs, Inc.
Front cover: Colour photo of Lassie in a drop position on the grass, facing left in the photo. On his left side is a fishing rod and wicker picnic basket. There appears to be a log in the background.
The Martins encounter all sorts of wild animals on a camping trip.
- #217 The Moonlight Prowler, A Lassie Adventure, 1 April 1961
Lassie Programs, Inc.
Front cover: Colour photo of Lassie (head and neck from right side) and Timmy holding his bike handlebars, wearing a red checked shirt and pale blue jacket. There is a blue sky background with a few clouds. This Lassie looks like Spook.
- #230 The Missing Boy, 1 February 1962
Front cover: Colour photo of Lassie holding a baseball in his mouth and Timmy (Jon Provost) with a baseball glove on his left hand. Timmy is wearing a striped t-shirt, jeans and red cap.
Cover image.
- #254 The Uninvited Guest, 1 December 1963
Front cover: Colour photo of Timmy asleep in bed with Lassie sitting behind him.
- #266 Poachers' Safari, 1 October 1964
Front cover: Colour photo of Timmy and Lassie on what appears to be a balcony, looking in the distance. There are palm leaves silhouetted against the dark, cloudy sky in the top right of the photo.
Cover image.
- #278 The Fire Trap, 1 August 1965
Front cover: Colour photo of Lassie holding several letters in his mouth, next to a letter box.
Cover image.
- #296 Lassie And The Mystery Men, 1 December 1966
Front cover: Colour photo of Lassie and Corey Stuart (Robert Bray) wearing his orange hard hat.
- #308 The Prize Winner, 1 October 1967
Front cover: Colour photo of Corey Stuart in full uniform with Stetson hat, and Lassie (Baby).
Cover image.
- #324 Mercy Mission, 1 December 1968
Front cover: Colour photo of Corey Stuart in hardhat and Lassie on the Forest Service pickup vehicle.
- #334 The Danger Trail, 1 August 1969
Front cover: Colour photo of Lassie in the cab of the Forest Service pickup vehicle, and Corey standing outside it with radio mike and paper in his hands.
Cover image.
- #346 Through Fire And High Water, 1 June 1970
Front cover: Colour photo of Scott Turner (Jed Allan) with hatchet/axe and Bob Erickson (Jack De Mave) with chainsaw, and Lassie between them.
- #358 The Night Raider, 1 June 1971
Front cover: Colour photo of Lassie on his own sitting next to rocks and low vegetation.
- #370 Border Jumper, 1 June 1972
Wrather Corporation.
Front cover: Colour photo of Lassie next to a tree stump.
Cover image.
- #381 Lassie Brings Peace To Battle Creek, 1 May 1973
Front cover: Colour photo of Lassie with paws up next to a wood fence.
Cover image.
- #394 Through Fire And High Water, 1 June 1974
Lassie Television, Inc.
This comic is a reprint of #346, but with a different cover.
Front cover: Painted colour illustration of Lassie holding a wild spotted cat (kitten) in his mouth, just saved from the water. Artwork by Dan Spiegle.
Cover image.
- #411, 1 November 1975
Lassie Television, Inc.
Front cover: Painted colour illustration of Lassie about to hand a rope that's in his mouth, to a desperate man wearing a red plaid shirt and blue jeans, stranded on rocks in the middle of a river. A man on the shore with a Stetson hat on his head is holding the long rope that Lassie is carrying. There are bushes on the left, pine trees and mountains in the distance; clouds darken the sky.
Cover image.
- #432 Lassie's Night Watch, 1 August 1977
Front cover: Painted colour illustration of Lassie with fluffy chicks.
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