Who Is Frank Pick?

In 1912 Frank Pick was appointed the head of the office of commercial manager for expanding Underground. During his time in this position, several new acquisitions were made including bus and rail lines. Pick's job was to integrate these acquisitions into one coherent system. In order to increase ridership, Pick advertised the Underground with posters he commissioned by artists. Posters advertised destinations that could be reached by using the Underground. He even commissioned a font specifically and exclusively for the Underground. It had to be modern yet easily read. Frank also inaugurated the famous underground sign. He wanted an inconspicuous, yet recognizable symbol that would easily signify a tube entrance. This way Underground riders could easily spot a station entrance out of all of the many distractions of London. Even though every station was different architecturally and aesthetically, Pick created uniformity through signage and easily recognizable symbols of the Underground. The uniform look and signs that Frank gave to the Underground has helped to create one of the largest underground transportation systems in the world.

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