Press Release

SOURCE: Northland Cranberries, Inc.

Northland Cranberries, Inc. Reports First Quarter Profit

1/8/01 -- Northland Cranberries, Inc. (Nasdaq: CBRYA - news), manufacturer of Northland brand 100% juice cranberry blends and Seneca brand fruit juice products, today reported fiscal 2001 first quarter financial results for the period ended November 30, 2000. The Company reported net income for the quarter of $188,000, or $0.01 per share, compared to fiscal 2000 first quarter net income of $321,000, or $0.02 per share, and compared to a net loss of $79.9 million, or $3.93 per share, for the fourth quarter of fiscal 2000. Additionally, the Company generated $71,000 in cash from operating activities for the quarter, as compared to net cash used in operating activities of $11.6 million for the comparable quarter of the prior year. Total revenues recorded for the three- month period were $44.8 million, down from last year's first quarter revenues of $75.0 million, primarily due to 1) the sale of the Company's private label business in March of 2000; 2) a reduction in the amount of revenues recognized in fiscal 2001 related to co-packing activities for a major customer that during the quarter switched from an arrangement where the Company purchased substantially all of the ingredients and sold the customer finished product to a fee for services performed arrangement; and 3) a decline in sales of Northland and Seneca branded products.

John Swendrowski, Northland's Chairman and Chief Executive Officer, said, ``We are extremely pleased with our first quarter results. We are starting to benefit from our recent restructuring, lower cost cranberries and new marketing plan. For the quarter, our income from operations was $4.2 million compared to $3.5 million on $30.2 million less in revenues than the comparable quarter a year ago. We realized net income despite the fact that our interest expense of $4.7 million was $1.8 million more than the same quarter of fiscal 2000. We also continue to be pleased with the trade's response to our 27% Solution, and expect to begin a modest media advertising campaign highlighting our newly reformulated product line and its potential health benefits in the second quarter. We continue to work with our current bank group and potential new lenders to negotiate a long-term restructuring of the Company's debt. As we previously announced, the Company is operating under a forbearance agreement with its current bank group that allowed forbearance of interest payments during the quarter. While interest payments were not required, all interest expense for the quarter was accrued within the statement of operations. The forbearance of interest by the bank group enabled us to reduce trade payables by over $6 million in the quarter.

``We believe that we have taken the first steps toward returning the Company to long-term profitability. We will continue to work on reducing manufacturing costs and closely monitor our marketing budget in order to improve operating results.''

Northland is a vertically integrated grower, handler, processor and marketer of cranberries and value-added cranberry products. The company processes and sells Northland brand 100% juice cranberry blends, Seneca brand juice products, Northland brand fresh cranberries and other cranberry products through retail supermarkets and other distribution channels. Northland also sells cranberry and other fruit concentrates to industrial customers who manufacture juice products. With 24 growing properties in Wisconsin and Massachusetts, Northland is the world's largest cranberry grower. It is the only publicly-owned, regularly-traded cranberry company in the United States, with shares traded on the Nasdaq Stock Market under the listing symbol CBRYA.

SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS

Certain matters discussed in this press release are ``forward-looking statements,'' including statements about the Company's future plans, goals and other events, which have not yet occurred. These statements are intended to qualify for the safe harbors from liability established by the Private Securities Litigation Reform Act of 1995. They can generally be identified because the context of such statements will include words such as ``believes,'' ``anticipates,'' ``expects,'' or words of similar import. Whether or not these forward-looking statements will be accurate in the future will depend on certain risks and factors, including risks associated with (i) the development, market share growth and continued consumer acceptance of the Company's branded juice products, including consumer acceptance of its new 27% Solution; (ii) the disposition of certain litigation related to the sale of the net assets of the Company's private label juice business; (iii) the implementation of the marketing order of the Cranberry Marketing Committee of the United States Department of Agriculture and the cranberry purchase program adopted by the United States Congress; (iv) agricultural factors affecting the Company's crop and the crop of other North American growers; (v) the Company's ability to comply with the terms and conditions of, and to satisfy its responsibilities under, its amended credit facility, with respect to which the Company is currently in default of certain covenants as well as certain principal and interest payment provisions; (vi) the Company's ability to secure additional financing and/or generate sufficient cash from operations as may be necessary to fund working capital requirements and continue as a going concern; (vii) the results of the previously announced exploration of strategic alternatives; (viii) the results of the Company's internal organizational restructuring, including, without limitation, the results of the restructuring of certain sales and marketing functions through an agreement with Crossmark, Inc.; (ix) the Company's ability to manage its trade payables; and (x) the Company's ability to continue to meet the listing requirements of The Nasdaq National Market, including, without limitation, the requirement that its Class A Common Stock maintain a minimum bid price above $1.00 per share. Readers should consider these risks and factors and the impact they have when evaluating these forward-looking statements. These statements are based only on management's knowledge and expectations on the date of this press release. The Company will not necessarily update these statements or other information in this press release based on future events or circumstances.

           (Condensed Consolidated Statements of Operations Follow)

                         NORTHLAND CRANBERRIES, INC.
               CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
               (in thousands, except per share and share data)
                                 (Unaudited)

                                               3 months ended   3 months ended
                                                   11/30/00        11/30/99

    Revenues                                        $44,762         $74,967

    Cost of sales                                    30,159          51,555

    Gross profit                                     14,603          23,412

    Selling, general and administrative expenses     10,834          19,948

    Gain on disposals of property and equipment        (410)             --

    Income from operations                            4,179           3,464

    Interest expense                                  4,685           2,911
    Interest income                                    (694)             --

    Income before income taxes                          188             553

    Income taxes                                         --             232

    Net income                                         $188            $321

    Net income (loss) per share
     Basic                                            $0.01           $0.02
     Diluted                                          $0.01           $0.02

    Shares used to compute net income per share:
     Basic                                       20,338,423      20,304,702
     Diluted                                     20,338,423      20,338,423

SOURCE: Northland Cranberries, Inc.

 

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