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Published
by NETWORKmedia
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SCOTTISH
TOURISM
WEEK |
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Tuesday September 17, 2002
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BEAUTIFUL SCOTLAND IN BLOOM AWARDS 2002Perth has been named overall winner of the 2002 Beautiful Scotland in Bloom Awards, winning the Champion of Champions Premier Rosebowl Award, the Large Town Trophy and the Horticultural Award. The judges Walter Gilmour of East Kilbride, Jim MacCallum of Stirling and May Wright of Dunblane travelled the length and breadth of Scotland during July and early August visiting and judging 30 of the best communities across 10 categories. Pitlochry won the Country Town Trophy while Blairgowrie and Rattray received special certificates for their continuous high standards. Edinburgh took two awards; the Institute of Leisure and Amenity Management Award for Princes Street Gardens and the David Welch Memorial Award for the new Japanese Garden at Lauriston Castle. The Highland town of Alness won the Rosebowl Reserve, one of the three premier awards, for being overall runners-up. It also took the Small Town Trophy, the Permanent Landscaping Award for their Shillinghill development and the Institute of Waste Management’s Scottish Centre Cleanliness Award. The third of the premier awards, the Best Village Shield, was awarded to Drumnadrochit, which also won the Small Village Trophy. Aberdeen won the City Award as well as the Royal Caledonian Horticultural Society Trophy for the superb parks at Johnstone Gardens and Seaton Park. The Large Village Trophy was won by Falkland in Fife. Culross was awarded the New Entrant Trophy, while Monifieth received the Royal British Legion-Best Kept Memorials, Large Community award. NEW MUSEUM AT GLASGOW HARBOURA new museum to highlight the Clyde’s role as one of the greatest shipbuilding centres in the world and focus on the city’s rich maritime heritage is to be sited within the Retail and Leisure district at Yorkhill Quay in the Clyde’s Lower Harbour. The new museum will form part of the ambitious £800m Glasgow Harbour development which, in conjunction with the City Council, is envisaged to be a replacement for the Museum of Transport at Kelvin Hall. The city is disposing of substantial land holdings on the riverside to facilitate development of the Glasgow Harbour Project. In exchange, developers have agreed to provide the prime, three-acre site destined for the new museum for free. Set within a shopping and leisure destination, the new museum will be a part of a development with upmarket shops, bars, restaurants and cafes as well as other facilities. In conjunction with the Tall Ship and berthing for the Waverley paddlesteamer, the museum will provide a great day out at Glasgow Harbour. TOURISM NETWORKINGBetween September 2002 and March 2003, Scottish Enterprise will, as part of a pilot project, be co-ordinating a series of events for all involved in the tourism industry in Scotland. The events will be a partnership project between four Local Enterprise Companies - Scottish Enterprise Ayrshire, Scottish Enterprise Glasgow, Scottish Enterprise Lanarkshire and Scottish Enterprise Renfrewshire with Renfrewshire taking the leading role. Any tourism related company in Scotland will be welcome to attend. Chaired by professionals from within the industry, the events will focus on current tourism issues, real case studies, winning formulae, inspiring key speakers and will provide an opportunity for networking with industry colleagues. The first networking opportunity 'Customers First', takes place on Thursday 19 September at the Lighthouse in Glasgow. VIP TOURISTS VISIT DUMFRIES & GALLOWAYForty VIP tourists headed to Dumfries & Galloway last weekend (13th-15th September) for a whirlwind tour of the region. The special visitors were all coach operators taking part in the Discover Dumfries and Galloway Showcase, a new initiative organised by Dumfries & Galloway Tourist Board and supported by Scottish Enterprise Dumfries & Galloway. By targeting the decision makers for group travel, the showcase aimed to generate more tourism business for the region, encouraging the organisers to build Dumfries & Galloway into their tour itineraries. The tour operators come mainly from Dumfries & Galloway’s key market for visitors, the North of England, and visited a selection of visitor centres, museums, castles and hotels, all of which are keen to tap into the group travel market and have the facilities for group travel requirements. "The event has been organised with one real purpose in mind to generate new group business for the local tourism industry," said Vicki Miller, Head of Marketing with Dumfries and Galloway Tourist Board. "This is the very first showcase of its type in our region and it is creating quite a buzz across the area. It certainly has the potential to bring in many new visitors for those businesses capable of handling groups." During their stay the visitors were piped in to dinner, heard presentations from some of the businesses taking part, learnt about the theme towns of Castle Douglas, Kirkcudbright and Wigtown and were treated to a traditional Scottish Dinner Dance. Accompanied by a qualified blue badge tour guide during their journeys, they were also shown other places to visit, learnt the stories behind some of the attractions and discovered the history of Dumfries & Galloway along the way. AUTUMN GOLD CAMPAIGN 2002VisitScotland is looking to build on the success of its Spring Campaign by further developing the 'Senses' theme in this year's Autumn Gold 2002 campaign. New seasonal variations will be incorporated into the 'Live it. Visit Scotland.' branding. VisitScotland is spending £1.5m on a UK wide multi-media campaign running in Scotland, North of England, London and the South East and Northern Ireland. There will also be additional activity in Republic of Ireland and overseas. EAST OF SCOTLAND TOURISM PROJECT GENERATES £39.2M AND 990 JOBSA marketing campaign, involving a partnership of 5 of Scotland’s Area Tourist Boards (ATBs), has created real economic benefit for the East of Scotland by generating additional visitor expenditure of over £39m and creating 990 new jobs, according to an independent evaluation study. The partnership, comprising Aberdeen & Grampian Tourist Board; Angus & Dundee Tourist Board; Argyll, the Isles, Loch Lomond, Stirling & Trossachs Tourist Board; Kingdom of Fife Tourist Board and Perthshire Tourist Board, secured £2.4 million of European Regional Development Fund support for the joint campaign, which was launched in April 2000. The campaign generated additional visitor expenditure in four areas of tourism in which the East of Scotland has particular strengths: short breaks, business tourism, golf and overseas markets. It incorporated a whole mix of marketing activities including direct mail, advertising, PR, exhibitions and web based activities. Specific projects included: The Other Side of Scotland campaign and the East of Scotland Golf Tourism Alliance. The achievements of the campaign surpassed all targets for projected additional income and job generation (£39.2m additional income against a target of £26.6m, and 990 jobs compared to target of 785), despite adverse tourism conditions during this period, including Foot & Mouth. The key findings of the independent evaluation by TMS Consultants Limited showed that the average length of stay of visitors was 8.97 nights, which was much longer than anticipated. Golfers, who spent an average of £55.30 a day, stayed for even longer, an average of 9.57 nights. The most important factors in persuading people to visit the East of Scotland were previous visits, Area Tourist Board brochures, Tourist Information Centres and recommendation from friends and relatives. CAUSEWAY OFFICIALLY OPENED BETWEEN ERISKAY AND SOUTH UISTThe Earl and Countess of Wessex officially the £9.4 million causeway between Eriskay and South Uist on the 11th September 2002. Eriskay is famous as the first landing place in Scotland of Bonnie Prince Charlie and where cases of whisky were washed ashore, providing the inspiration for Compton Mackenzie’s book Whisky Galore. However the population on the island dwindled to 125 from about 500. It is hoped the causeway will bring a new prosperity to the island and since it opened to traffic last July, the population has increased to about 140. ASVA AUTUMN
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THIS
WEEK'S VIP TOURISTS VISIT DUMFRIES & GALLOWAY EAST OF SCOTLAND TOURISM PROJECT GENERATES £39.2M AND 990 JOBS CAUSEWAY OFFICIALLY OPENED BETWEEN ERISKAY AND SOUTH UIST HOLIDAY LODGE AND VISITOR CENTRE DEVELOPMENT TO BE VISITED BY COUNCILLORS |
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