This article was printed in the Premier Issue of Likewise Magazine, out
of South Wales, UK. It was written in January, 1997. The editor
was Gavin Leigh, who is now, in 2008, a member of the UK band
Miracleman:
http://profile.myspace.com/index.cfm?fuseaction=user.viewprofile&friendid=18158023
Walking
the Path to Microsoft Hell
There is a really old adage in business that you
"give away the razors to sell the blades." The logic is that I
can give you a razor, but the catch is, if you like using it, you have
to buy more blades.
In any market, all you have to do is look to
identify what are the razors and what are the blades. In
computers, the computer itself is the razor. You buy it
once. Therefore, the software are the blades. You buy them
all the time. In the telephone business, phone companies will all
but give you a cel phone...only to require you to buy a year's
activation at some ungodly fee.
Have you noticed that Microsoft Explorer is getting
around on the internet? This is because, unlike Netscape,
Microsoft Explorer is free. So, Microsoft Explorer is the Razor...
What possibly could be the catch? What good
does it do for Bill Gates to toss out millions of copies of millions of
dollars worth of software? The answer lies in the path...to
control the world.
Ode to the Humanitarians
There is a strong difference between humanitarianism
and business. In humanitarian values, success is based upon the
welfare and growth of people -- based upon the enrichment of values
other than money. In business, to succeed is to show growth
through market acceptance, which is measured in dollars.
Microsoft has been flooding the markets with free
software. For example, if you want a media server from your
internet provider so that you can provide streaming audio and, in time,
video, you can buy the best on the market from Progressive Networks for
$100 per stream, or from Netscape for $995, but Microsoft's own version
is free. How can anyone compete?
The ploy, it would seem, is the crush and conquer
method. No one can compete with free, so for a time, all other
companies would go out of business while Microsoft becomes the accepted
standard. Once this is truly accomplished, phase two would then
be to create an enhanced environment that calls all of these free media
platforms into unified existence, and then to begin charging.
This technique is not new. John McAfee did it
with his McAfee's Anti-Virus software for quite a while. Once his
became the standard, he then enforced a licensing structure for
professional computer site uses, and was able to command a good
return. McAfee now owns and gives away PowWow communicator
(www.tribal.com).
However, when one company that has as much control
over our lives as Microsoft appears to command, what is left is not
just better business profits for Microsoft, but a powerplay by Bill
Gates to become world commander of the internet. With the amount
of power that he will employ, and, given, that his programs have been
licensed with the possibility that Microsoft may be able to
back-connect into your computer and check you out while you are
checking the internet out, leaves many unanswered questions.
Beware of Hidden Agendas
So, what we have seen is Microsoft, aka Bill Gates,
has been giving away the razors, but not telling us what the blades
are, or how much they will cost. I can tell you that I don't
expect them to come cheap.
What if one day your computer locks you out and
tells you these platforms are no longer free? What if this
program were to encrypt everything on your hard drive that is
Microsoft's products under this licensing enforcement? It would
force you to pay. You have changed your life to function around
an existing set of behaviors using specific applications. There
would be no better form of electronic extortion. By trusting the
goodness of an egotistically driven control freak, it is to be
questioned as to how can there be anything good for everyone in the
outcome.
The Rude Awakening
If you had not seen it coming, I just wanted to open
up your mind a bit so that you might see more clearly. The world,
as we know it, is in a very precarious position, and Bill Gates is
holding the strings. He is beginning to behave like a tyrant, as
he is setting himself for a position of absolute power.
The time for the birth of the Resistance is upon
us. We must gather and defend, giving stronger support to the
non-free platforms in the internet, or all our lives could be destroyed
at the push of a single button. It's not atomic weapons this
time, but informational chaos and disorder...and the man to destroy us
all will be Bill Gates.
© 1997 David I. Brager