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Table of Contents | Media usage | ||||||||||||||||||||||||||||||||||||||||||||||||
Art gallery | |||||||||||||||||||||||||||||||||||||||||||||||||
Sponsorships and PR | |||||||||||||||||||||||||||||||||||||||||||||||||
Introduction | Student information | ||||||||||||||||||||||||||||||||||||||||||||||||
S.W.O.T. Anaylsis | |||||||||||||||||||||||||||||||||||||||||||||||||
E-commerce | Summary | ||||||||||||||||||||||||||||||||||||||||||||||||
Communication Strategy | Auto shows | ||||||||||||||||||||||||||||||||||||||||||||||||
Presentation | |||||||||||||||||||||||||||||||||||||||||||||||||
Logo and taglines | |||||||||||||||||||||||||||||||||||||||||||||||||
More ideas | |||||||||||||||||||||||||||||||||||||||||||||||||
Bibliography | |||||||||||||||||||||||||||||||||||||||||||||||||
Creative | |||||||||||||||||||||||||||||||||||||||||||||||||
The competitors | Appendix | ||||||||||||||||||||||||||||||||||||||||||||||||
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Auto Show Information
The following is at list of auto shows occurring during the 2000 year. DaimlerChrysler should utilize these auto shows for the launch of the 2002-2004 “umbrella” campaign. Emphasis on this campaign should be placed upon the North American International Auto Show in Detroit, where most large manufacturer rollouts occur. MAY 2000 May 23-28, 2000 SIA International Motor Show National Exhibition Center of Ukraine Kiev, Ukraine www.messefrankfurt.com May 25-31, 2000 Poznan Motor Show Poznan International Fairgrounds Poznan, Poland www.mtp.pol.pl May 26-June 6, 2000 Portugal Motor Show FIL International Fair of Lisbon Lisbon, Portugal JUNE 2000 June 6-12, 2000 Auto China China International Exhibition Center Beijing, China www.adsaleexh.com June 10-18, 2000 Turin International Car Show Lingotto Exhibition Center Torino, Italy www.lingotofiere.it June 15-25, 2000 Buenes Aires International Motor Show Centro Exposiciones de La Rural Buenes Aires, Argentina AUGUST 2000 August 23-27, 2000 Moscow International Motor Show Krasnaya Presnya, International Exhibition Complex Moscow, Russia www.ite-exhibitions.com SEPTEMBER 2000 September 23-30, 2000 Frankfurt Commercial Vehicle Motor Show Frankfurt, Germany www.iaa.de September 27-October 1, 2000 Budapest Motor Show Budapest Fair Center Budapest, Hungary www.hungexpo.hu September 29-October 22, 2000 State Fair of Texas Auto Show Fair Park Dallas, Texas www.bigtex.com September 30-October 15 2000 Paris International Motor Show ParisExpo-Porto de Versailles Paris, France www.mondialauto.tm.fr OCTOBER 2000 October 6-15, 2000 South Florida Auto Show Miami Beach Convention Center Miami, Florida www.sfliautoshow.com October 11-17, 2000 Amman Motor Show Amman, Jordan October 18-22, 2000 Panama International Autoshow Centro de Convenciones Atlapa Panama City, Panama October 19-22, 2000 Long Island Auto Show Nassau Veterans Memorial Coliseum Uniondale, New York www.autoshows.com October 20-29, 2000 British International Motor Show National Exhibition Centre Birmingham, United Kingdom www.motorshow.co.uk October 27-29, 2000 Greensboro News and Record International Auto Show Greensboro Coliseum Greensboro, North Carolina www.thedepot.com NOVEMBER 2000 November 1-4, 2000 Tokyo Commercial Vehicles Show Nippon Convention Center Makuhari, Chiba Prefecture, Japan www.motorshow.or.jp November 1-5, 2000 Seattle International Auto Show Stadium Exhibition Center Seattle, Washington November 1, 2000 Connecticut Auto Show Hartford, Connecticut November 2-5, 2000 San Antonio Auto and Truck Show Henry B. Gonzalez Convention Center San Antonio, Texas November 2-12, 2000 Istanbul Auto Show Istanbul World Trade Center Istanbul, Turkey November 2-5, 2000 Alabama Auto Show Birmingham-Jefferson Civic Complex Birmingham, Alabama November 3-5, 2000 Empire State Plaza Auto Show Empire State Plaza Albany, New York November 4-12, 2000 New England Auto Show Bayside Exposition Center Boston, Massachusetts www.autoshow.reedexpo.com November 8-19, 2000 Copenhagen Motor Show Bella Center Copenhagen, Sweden November 10-12, 2000 Southern Connecticut Auto Show New Haven Veterans Memorial Coliseum New Haven, Connecticut November 13-19, 2000 Cairo International Motor Show Cairo, Egypt www.artline.com.eg November 16-19, 2000 Charlotte Auto Show Charlotte Convention Center Charlotte, North Carolina November 16-19, 2000 Corpus Christi Auto Show Corpus Christi Bayfront Convention Center Corpus Christi, Texas November 16-19, 2000 New Jersey Auto Show Meadowlands Exposition Center Secaucus, New Jersey www.autoshows.com November 16-19, 2000 Massachusetts Auto Show Centrum Centre Worcester, Massachusetts November 16-26, 2000 Sydney International Motor Show Darling Harbour Convention Centre Sydney, New South Wales, Australia November 19-24, 2000 Riyadh Motor Show Riyadh Exhibition Centre Riyadh, Saudi Arabia November 23-26, 2000 Rome Auto Show Fiera di Roma Rome, Italy www.fieradiroma.it November 23-26, 2000 Mozambique Auto Expo Facim-Feira Internacional de Maputo Maputo, Mozambique November 25-December 5, 2000 San Francisco International Auto Show Moscone Convention Center San Francisco, California www.sfautoshow.com November 29-December 8, 2000 Essen Motor Show Messe Essen Essen, Germany DECEMBER 2000 December 6-10, 2000 Philippines Motorshow World Trade Center Metro Manila Pasay City, Philippines December 7-17, 2000 Bologna Motor Show Bologna Fiere Bologna, Italy www.motorshow.it December 26, 2000-January 1, 2001 Washington D.C. Auto Show Washington Convention Center Washington, DC www.washingtonautoshow.com Back to Autoshows |
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Table of Contents |