III. BOOK OF MARKETING

As Philip Kotler puts it: "The marketer's goal is to build a mutually profitable long-term relationship with the customers, not just sell a product." The most precious thing you have to sell is yourself. Learn consumer psychology.

a. Business Basics :

- 1) Export 911 (educational website focusing on international business)

- 2) Business Wissen

- 3) Economics key concepts

- 4) Methods of payment

- 5) Auslandszahlungsverkehr

- 6) "Your guide to cracking world market"

- 7) Controlling (Rechnungswesen, Finanzplan)

- 8) Logistics

b. Marketing (developing an image) and Selling (closing the deal) :

- 1) Introduction to Marketing (consumer behavior, research methods, segmentation, int'l marketing, etc.)

- 2) Marketing- und Vertriebslexikon

- 3) Marketing-Mix

- 4) Unique Selling Proposition

- 5) Psychology of consumers

- 6) Sales psychology

- 7) Marketing plan tutorial

- 8) El marketing (la mercadotecnia) según Kotler

c. Self Management :

- 1) Self management checklist

- 2) A good first impression

- 3) Set goals and stay motivated!

- 4) Selbstmarketing

- 5) Schlagfertigkeitstechniken

- 6) Service for candidates

- 7) Training: Analytisches Denken (Fähigkeit, Probleme zu erkennen und zu lösen)

- 8) Interaktives Training Ihres Vorstellungsgesprächs

d. Self marketing :

- 1) Tough interview questions

- 2) Bewerbungs-Unterlagen

- 3) Bewerbungs-Strategien

- 4) Lebenslauf

- 5) Gehalts-Analysen

- 6) Geheimcode im Zeugnis

- 7) Das Vorstellungsgespräch

- 8) Checkliste Initiativbewerbung

                  Fortunately, no matter how pathetic your product is, there’s always somebody who can’t tell the difference
                  or won't have access to the alternatives. The job of marketing is to identify these segments.
                                                                                                                                                          - Scott Adams