Meaningful and effective Customer Relationship Management (CRM) can make a strong contribution to your enterprise’s revenue and bottom line. CRM recognizes the reality of the multi-channel world and focuses on the customer as the design point for business initiatives. Optimizing customer relationships includes exploring next-generation CRM solutions, breaking down diverse CRM-related initiatives into replicable exercises by leveraging CRM pattern matching, lowering investment risk, and evaluating CRM software and service providers in terms of strength and strategies as well as price.

CRM Technologies

Unlike ERP technology, where organizations implement technology to reduce costs and increase efficiency, CRM technologies can provide substantial cost savings while also driving incremental revenue growth. For optimal results, organizations must balance their CRM investments to maximize both the bottom and top lines. Effectively managed CRM technology efforts that are aligned with business goals can lead to payback within 6-12 months