Education and Career: Bachelor of Technology (IIT Madras) and Post Graduate Diploma in Management (IIM Calcutta), 10 years experience in sales, marketing, & product management functions in Travel& Hospitality, Consulting, Software and Internet industries, and as an entrepreneur.

• Marketing and Business Development
• Exponential Business Growth Using the Web
• Strategic Alliances and Partnerships
• Organisation Building

• Travel, Transportation & Hospitality
• Internet & Ecommerce
• Software - Product & Project-based
• Consulting
• Education

• Started as a hobby while being a part of the sales team of InterGlobe Technologies for Europe, I evolved TravelGlobe.biz (http://www.travelglobe.biz) into a scalable and highly cost-effective online marketing mechanism which is generating over 10 million USD worth of enquiries for the company at practically no cost (unless one wishes to include 100 $ running costs per annum!)- 2005
• Sold AppuOnline.com to Sify.com – 2001
• Managed AppuKids.com in its rise to become the leading kids’ web site in India – 1999-2000
• Helped Midas become one of the first private Internet companies in India to get venture funding - 1999
• Co-founded, and served as CEO of, Midas Internet Services, which, among other activities, ran two popular Indian web portals – AppuOnline.com (a comprehensive search engine), and AppuKids.com ( a children’s portal) - 1998
• Was part of the core team, and headed the product division of that team, that built India’s first private Internet Service Provider (ISP) services, SatyamOnline – 1997-98

• Outside of pure miracles or amazing luck, extra-ordinary growth can result only from doing something extra-ordinary
• The web is a big, big thing. Those who think it is just the dot com thing have not truly understood its potential
• Building and managing an effective team is essential to achieving most goals
• Lack of resources is not a constraint to business success. Partnerships can solve the problem
• Communication is the key to solving disputes and moving forward
• Creating a good system takes a while, but such a system alone can provide continuous and consistent results
• Talking to the market never hurts
• Networks work; relationships are everything in business
• If one wishes to have more sales, one has to go out and sell
• While fascination with great technology is academically interesting, its marketability is key to business success
• The boss does not necessarily know everything. Most times she will be happy if you chip in and provide clarity/assistance

• Sales - Feet on Street
• Starting international sales efforts ground-up for an industry vertical for an entire geography
• Implementing all parts of a sales cycle
• Analysing various sales models and evolving & implementing ideas that can produce exponential sales growth

• Marketing & Sales - Strategy
• Strategic alliances and partnerships
• Business development strategies and implementation
• Building a business development team

• Entrepreneurship
• Building effective teams for technology, marketing and product development
• Running a business, in all its aspects
• Human resources development

• Product Management
• End-user analysis and understanding
• Product conceptualisation and design
• Inter-departmental co-ordination of technology and marketing teams
• Building and managing product teams

• Industry Research
• Demand-supply analysis
• Technical and economic feasibility
• Industry and consumer research

Years of Experience: 1

• From Aug 2002 - Dec 2004. Business Development Manager - Europe, InterGlobe Technologies

• 1998 till 2002 - Co-founder and Chief Executive Officer, Midas Internet Services

• 1997-1998, Product Manager, Satyam Infoway (Sify), Chennai

• 1995-1997, Product Manager, Sanra Computers (I) Limited

• 1994-1995, Business Economist, Tata Economic Consultancy Services (TECS)

• Travel & Hospitality – Familiarity with the entire spectrum of the travel, transportation & hospitality industries - on technology, business processes, need & pain points, movers & shakers and overall industry dynamics specifically with regard to outsourcing/offshoring
• Outsourcing & Offshoring – Acquaintance with all the important aspects of outsourcing and offshoring to India.
• Technology – Familiarity with the various components of information technology – programming, application software, operating systems, and internet technologies
• Internet Marketing – Using the web as a cost-effective means for marketing and business development
• Content – Acquaintance with developing content for the business and consumer segments
• Teaching – Acquaintance with preparing content and teaching students for aptitude tests

Academic Achievements

• Gold medallist at school for coming first in the matric exam
• 3rd in Science in Matric Exam in the Tamilnadu State
• Citibank Best Research Paper Award, IIM Calcutta
• Citation of a paper at the Operations Research Society of India Annual Seminar (ORSI), 1993

• Marketing – Marketing Strategy, Operations Research and Advertising
• Business Strategy – Leadership and how it shapes corporate strategy and success
• Operations Research – Heuristic (thumb rule based) Algorithms for Solving Real-life Problems
• Aero Design and Rocket Propulsion – Emerging trends in airplane design and solid rocket propulsion

• Effects of Erosion of Solid Propellant Burning Rate – B.Tech Paper. The results from this study were used for the Polar Satellite Launch Vehicle (PSLV) project
• Genetic Algorithm for the Travelling Salesman Problem – PGDM Term Paper. A new heuristic algorithm was developed that performed better than the existing algorithms. This paper received a citation from ORSI as well as received the Citibank Best Research Paper Award
• Effects of Different Components of Advertising on Advertising Effectiveness – A Term Paper for the course "Operations Research in Marketing".