A store conducted by a firm whose trading enterprises go back half a century in the one establishment, may be admitted to know something of its people's requirements.

From a humble beginning the growth of this store has been no less rapid than that of its proprietor. And between the two the years of close association have formed a bond of relationship like a human attachment, intimate and insoluble.

On rare occasions we may look upon a business stamped with its owner's personality in such a marked way that any other operator would not seem to fit, somehow.

Cumming's is one of them: once a modest, unobtrusive shop, now a modern emporium; displaying a mass of treasure within unrivalled by the higher pretensions of city houses, gladdening the eye, and tempting the purse. All this, together with a sane policy of low prices, accounts for its state of industrial prosperity.

Mr. Cummings is not one of the unapproachable successes.

A keen sportsman, whose activities in golfing, football and yachting circles, have made his name a word to be conjured with; anyone at all will find profit and pleasure in spending a word with him, even if there is nothing else to spend, if only to pass the time of day.

His relations with his staff are based on a fundamental friendship, and keep them, in a body, from the manager to the messenger, continually alive and active in his interests.

He has acquired the happy faculty, known to few employees, of having bridged the gulf between the boss and his men.

So the tourist will find, what the townspeople have known for a long time, that shopping is made easy at Cumming's