HERBIE WAS PUBLISHED IN USA BY AMERICAN COMICS GROUP (ACG).
The American Comics Group was a tiny outfit that occupied a small niche in the comics market from the early 1940s until the mid-'60s. Richard Hughes, its editor and (under many pseudonyms) chief writer, introduced a number of minor characters to comicdom. His best-remembered creation is one that just sort of snuck up on him, Herbie Popnecker.
Herbie first appeared in the 73rd issue of Forbidden Worlds, a sci-fi/fantasy/horror title, in 1958. It was a typical ACG story, about a character despised by his peers (in this case, because he was a very fat and slow-moving little boy, and overly addicted to lollipops), but who has hidden depths
Although the comic was a modest commercial success, health problems forced Hughes to cut down on his comic book work. The title was retired with its 23rd issue (February, 1967).
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