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Purpose
People find comfort and confidence in
places and things that are familiar.
This is especially true, when a user
visits a Web site.
The consistency of the Web site is
necessary for users to feel at ease while
navigating.
Each page should have elements that are
placed uniformly throughout the site.
One of the most important areas in which
to be consistent is when using links.
The layout for the Web pages should
follow the same grid as the home page.
The site becomes user-friendly and
visitors feel comforable navigating for
information.
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