Web hosting
If you want to start up a new website with or without adsenses enabled
, you need to find a web hosting service that will
host your website for you.
The key elements of a good webhosting service are
- High website availability - and remember that 99.9%
availability still means your site could be out of action
for 8 hours a year. So find a place which provides you 99.99% availability as 100% availability is impossible
- Security - you need tight access controls over who can
upload or edit pages on your site. if you have very sensitive information on your site then you can use secure access provided by companies like verisign etc.
- Low cost
- High bandwidth - It should be at least sufficient to cater for your
likely needs in terms of how much data you expect to be
downloaded from your site by visitors. If your site attracts a huge traffic then you should choose a web hosting provider which gives unlimited data transfer.
- High storage capacity - again, look for enough to cater
for your needs. Images and video ramp up your data
volumes.
- A Simple, clear web hosting control panel
- Good support - because nothing ever goes as smoothly as
you might expect from web hosting marketing literature!
- High quality and wide-ranging email services - look for
forwarding, "catch-all" email addresses, and
ability to access your emails wherever you can get online
Selecting a web hosting service
Web traffic is the lifeblood of your internet business.
Your Web host is the beating heart.
A webhosting service that is unreliable threatens your business and your AdSense income and the reason why you need to select a good quality web hosting service is because the cost of making a mistake is two-fold.
First, if your webhost fails, your traffic not only gets wasted - and you lose potential
clicks - it also gets annoyed and after a while starts to blame you,
even if it is not your fault.
Secondly, if you suffer from frequent web hosting problems, you may
be forced to change your web host - not a job to be undertaken lightly.
There are 4 categories of web hosting services:-
1) Free services using a shared domain name. Typical examples would be those web pages that a dial-up ISP offers to its
members where people place family photos and small enthusiast pages.
2) Relatively low cost web hosting services which provide a good service for under $10 a month and which provide you with a control panel and limited online support coupled with phone support that can cost extra.
These allow you to use your own domain name too - vital if you
are to look half-way serious online where credibility is key.
3) Full service web hosting - suitable for more serious businesses. Costs vary dramatically and there are still many businesses that overpay for
web hosting services because they signed up with a host a few years ago before prices
tumbled. These hosting services will provide a professional level of support - indeed will usually include a Service Level Agreement as part of their contract of service.
4) Top of the range web hosting - suitable for large business that have taken a decision to outsource the location of their servers because they understand that doing so will strengthen their internet infrastructure: by locating their own servers in web farms with physical site security,
uninterruptible power suppliers, multiple high bandwidth links to the internet backbone and so on, they get excellent service for a realistic price.
Making your web hosting choice will depend on how important your
website is to your income stream. If it generates 100% of
your income and generates a lot of money, then you would be
well-advised to choose a high quality provider.
Remember: just because your web hosting supplier hasn't let
you down in the past doesn't mean to say they won't in the
future.
However, the good news is that most web hosting businesses
now provide excellent value for money because web hosting has
become in a short time a very competitive business area: you can
get excellent service at low cost.
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