Pay per Click Search Engine (PPC SE)

How to start Pay per Click Search Engine ?

Find a programmer who will make a code for Pay per click Search Engine (Concept for PPC SE)
First you must be clear what you want from your Pay per click Search Engine. You must decide would you like classic pay per click Search Engine where customers bid for rankings in your listings.
Would you like to have only Search Engine where will be listed results from other Search Engines which has own live advertisers.
Search Engine where customers won’t bid for listings but they’ll pay average same rate for listing.
Search Engine where listings will be free except first 3 sponsored results in the listing

Buy existing code for few hundred dollars
There are many scripts you can buy for few dollars on Ebay, but with those scripts you are limited and you don’t have any control what are your affiliates doing, you can’t block the cheaters, you can’t spot the spidering, you are left on mercy of your visitors. With that kind of Search Engine you can forget partnership with other bigger Search Engines because those who are serious won’t tolerate such behaviour and they’ll terminate the contract with you in few days.

Get a free code
Free code is even worse. You’ll have with all mentioned problems also problem with service. Companies which offers free code without service they have no obligation to service the code. It’s a different story if you lease a Search Engine where the company offers also a service for monthly fee ( cymicom.com is one of them but they limited lease of software on Search Engines which are able to send at least 10,000 searches per day).

Name of Search Engine
When you are big already name is not so important, but at start you should choose the name which is associated with search, seek, look, etc. Don’t combine that with cash, money, dollars, earn, pay, etc. When people see that they place you in the same category with small opportunity sites which have mostly lame design and low quality.

Design
Be careful with design. If you want to run serious business you need professional design. It’s better spent few hundred bucks more for professional design then later notice people don’t take you serious.

Hosting
When you start you can find yourself a hosting for few dollars per month. You can start already with $ 20.00/month. That would be 10 Giga of monthly bandwith and about 500 M space on hard drive.
But if you are successful you’ll be changing hosting plan very soon and leasing dedicated server for $ 300.00 or more per month.
- P4 1.6 GHz Processor
- with up to 1GB of ram
- Single Hard Drive
You’d be doing about 30,000 daily searches and over 7,000 visits - clicks on results of your. When you go over that limit you’ll be needing more powerful server
- P4 Xeon 2.4 GHz Processors
- with 512K CacheServerWorks GC-LE chipset, supporting a 400MHz FSB
- Up to 6GB 200MHz DDR SDRAM
- with Advanced ECC & Online Spare Memory capabilities
- 2 Gigabit Ethernet NICs
- Up to 6 Hard Drives
- hot swappable SCSI
- Embedded Wide Ultra3 Smart Array 5i Plus RAID controller
- Supports Raid 0,1,0+1,5,50
- Redundant power supplies
- Redundant fans
After that you’ll be having own server farm and IT staff ready 24/7.
Affiliate program

Very careful with Affiliate program. People are always the most sensitive part. Affiliate program should function most of it automatic. When Affiliates signup they should first receive confirmation email which they are obligate to confirm before they can enter their account. Affiliate program without that option can cause a lot of problems. There are many people who will try to harm Affiliate program from many reasons and they can sign with someone else email for example admin@policedepartment.com and this email address would be receiving unsolicited emails and owner of Search Engine with that kind of Affiliate program would have a lot of problems explaining that.

Advertisers
Advertisers are the most difficult to get. There is no 100% formula how to get them. But to get them at all you have to prepare your site user friendly, with great design, site where everyone finds everything easy and quick. Serve them first short explanation why they should advertise with you then show them a demo and after that if they want you have to offer them specify explanation about rules, possibilities and benefits they’ll get when they sign for advertisement at your page. Almost all Pay per Click Search Engines are making same mistake, they offer great traffic just first three top advertisers. All others are getting few clicks per day. It’s true they all compete for those top 3 positions but take different approach and you’ll have hundreds of satisfying customers. Use the rotating system for the same bid value. If bid value at fourth position is $ 0.24 allowe 10 advertisers with the same bid to rotate on fourth position. You will accomplish that every advertiser at fourth position will get more or less same amount of clicks and visitors who search at your Search Engine will get always different sites to review. Also it won’t happen that only one Advertiser will spend his//her money in one day at one position while being alone. Instead of 30 advertisers you can make satisfied 300 advertisers listed at first page and offer instead of 30 results 300 different results listed at first page and they all stay only on 30 positions.
With that system you can also offer advertisers 3 Premium listings on position above the line and you list rest of the results beneath the line which will separate regular bided links from premium listings. Premium listings shouldn’t rotate, they have to be only one for each positions. Offer your advertisers to show their brand with banners and skyscrapers. Don’t use annoying popup ads even if they are transferable and visitors don’t know from where and when they came. Sooner or later they’ll connect you to those ads.

Partners Xml feeds
Many Pay per Click Search Engines are offering xml feed - transfer their data and list it as your results. Regular visitor doesn’t even notice what is happening at the site. Problem with xml feed is that if partner who gave you xml feed have problems and your tech staff didn’t set up the time out for receiving xml feed, your site will be down when ever visitors search for something and none of listings will be displayed. Of course you’ll be loosing money. Also don’t show bid value specially if you have affiliates. For regular visitor bid value is sometimes annoying and for affiliate is like a magnet. Affiliate sees opportunity to use highest bided words and Advertisers will be calling you in no time what is that mean that they are receiving visitors just through highest bided links. Many times xml providers - your partners will ask you to filter foreign traffic. This could be time consuming and disturbing for visitors. While you translating IP’s into form where you can see from where is traffic and if you should filter it or not, it takes 3 or more seconds which are annoying for visitor. If you are getting International traffic make sure that your affiliates don’t abuse your Search Engine for their own profits. You’ll lose partners and advertisers. You’ll have to reimburish them and you’ll upset affiliates and you’ll have a lot of work with all that.

Getting paid
Be careful how you choose partners who will provide you with xml feed. It doesn’t matter from where they are or how big they are, when you become to heavy for them, they’ll find a reason not to pay.
When you start with new partner let it run low, it’s better to lose $ 1,000.00 then $ 30,000.00 and most of them have payouts net 45 or net 45 business days. That would mean if you start with them on August 1, you’ll get paid October 15 - October 31.
Some fair partners will only deduct frodulent amount of money if they spoted frodulent activities from your affiliates and they’ll call you and tell you to take care about it and block the crook. The other with financial problems will see opportunity to deduct payment and devide it in 2 or 3 payouts and those unprofessional will stop complete payment .
Good partners will give you at least 2 options how will they pay you, usually check or wire. Almost all partners do the shaving, they crunch your amount in their statistic and they shaved it even before that. There are many different ways how to do that. They don’t count all valid clicks or they set unique IP on 48 hours instead of 24. When the amount is presented you’ll get about 70% - 90% of presented amount, because they calculate risk factor of frodulent activities from you. Really reliable partners are: Ah-ha.com, Stonediver.com, MyGeek.com, Cockta.com, ABCsearch.com, Cymicom.com, Netvisibility.com, ShangriLaa.com, Findology.com, First-Zone.com and Genieknows.com . With those you can count 100% you’ll get paid and they’ll treat you right. Also OK and good are Sprinks.com, 7search.com, Findwhat.com, Search123.com, SearchFeed.com and GoClick.com, but if you have problem with your affiliates they’ll give you really hard time and you’ll be blamed for your slopy work not monitoring your traffic, usually they’ll terminate an agreement, but they’ll still pay you for your clean traffic. If you made a mistake, discuss it with your partners, ask for help and advice but don’t cover it up it’s the worse you can do. Almost all of them will be happy to help you because they don’t like to lose source of traffic and you can learn from them.

Pay Affiliates
Treat your affiliates correct. Don’t relay just on one source of traffic, reward affiliates for referrals, set them straight from the beginning and tell them what they are allowed and what they shouldn’t do. Help them and you’ll benefit from that but don’t let them rule or force you to do something what they want just they wouldn’t leave. Set the payment by % and date so that you will be able to pay in time and in full. Try not to shave, because everybody does and you can benefit from that if other hear you are fair. Set the system so that you approve the site before they can start sending you traffic. You must see every site and try it out before you approve it. Check Alexa rating (alexa.com) and if they are sending high amount of traffic and rating is low something is wrong unless if they provide others with own xml feed where yours is included. Small affiliates who has search box at their site are usually sending few searches per day. If you notice searches are increasing and decreasing ask them why and they should give you reasonable explanation. Require from them all data if data is incomplete freeze them account and tell them why. Most of affiliates open more accounts under different names and they don’t list any addresses, they just list paypal email and ask you to pay with paypal. They usually set spidering scripts on low and middle value bids and send for maybe $ 0.60 - $ 1.40 daily searches per account, they open of course 30 or more accounts on different names and when is payout they just change paypal emails and you’ll see one paypal email in more accounts. If not sooner then you must terminate their accounts imedeatly without any payment. Such frodulent activities can cost you few solid business partners and advertisers and other will avoid your Search Engine. Some scripts are very difficult to spot. You must know that those guys who write that scripts and sell them (Russians and Chinese programmers mostly) they are very good in writing those scripts but they don’t know the system. Automatic filters doesn’t spot those scripts, also your partners doesn’t spot them and everything seems to be fine, but advertisers start complaining about ROI and then you have major problem. Nothing can save you. You can have perfect traffic and a lot of it but when advertisers start complaining about you, you are dead meat by Advertisers and by partners. But there is one way how to recognize those accounts which are sending you traffic with scripts. The best way is to explain that with example:
Few German students from Aachen and Munchen bought a Russian script for $ 99.00. They opened 30 accounts or more at few different smaller Search Engines clones with poor script and limited features bought from Company which never runed own Search Engine. Owners of smaller Search Engine noticed traffic increment but traffic was fine different IP’s, unique clicks and everything was so perfect so they didn’t even bother to investigate any further. If they would take a look they would see that every click was unique time stamp was 1 - 3 sec and each IP was different. IP’s were all American IP’s, but after a month and a half problems just started. They paid those students and after that they lost partners and of course their business.

Control bigger affiliates
Even more you have to control bigger affiliates and their traffic. Track them through secondary ID or so named sub ID. Because they can hurt you even more There are many ways how to check traffic from your affiliates without offending or harming anyone. The best way is to cooperate with them and ask them for feedback and also ask them to include secondary/sub ID to their affiliates.
Be fair, pay on time and stimulate them with bigger revenue share. Ask them where they advertise and if they have traffic outbursts why they have them. The best method and best approach has Ah-ha.com. They control their affiliates and they always call them and discus with them problems and they try to help them.

Contests
It’s smart to make contests and keep affiliates on their toes. With contests Search Engine gain a lot of new referrals, more traffic and more promotion for low cost. Let’s say Search Engine offers a reward $ 10,000 per day to random user. This is not a bad incentive because users will come to Search Engine which is offering contest while they searching for something. They’ll go to other big Search Engines and directories as usual but they’ll also come to your Search Engine. It’s different from affiliates who usually click for money and they know more clicks they make more money they get. It’s OK for them and it’s OK for you only as long as it’s fair clean real traffic to Advertisers. With contest they’ll use your Search Engine only for real stuff. Of course contest must be set up so that they don’t need to click more then one time. You get a lot of free and quality traffic and you make more money. Advertisers are satisfied and they are keep coming back.

Spam
Usually happen when affiliates want to increase the traffic and they start using email services which are sending bulk email to “known” users. Those “known” users get upset because of unsolicited emails and you get your share of trouble.

Scam/Cheating
This happen mostly by smaller affiliates who don’t have enough money for advertising or they just want easier way. They usually send scripts over different results. Most of scripts are so advanced that filter from (also the biggest) Search Engines doesn’t recognize them. To staff who should control that traffic looks fine.
Many times happened that big boys try their shoot in the dark. By those who they assume is something what they can’t explain they terminate affiliate accounts. Sometimes is the reason just financial trouble. Search Engine which gives xml feed to other Search Engine many times, when it’s about bigger payouts, just accuse other party of cheating. In best case scenario they pay 40% to 60% in rates of 2 - 3 months. Worse case scenario if they pay on net 45 and they don’t pay at all at the end. Also big boys play sometimes dirty.
It doesn’t matter how much traffic you have, don’t let more traffic to any partner then for $ 5,000.00 to $ 9,000.00 or risk you won’t get paid one day.

Proxy
Spidering scripts are running usually over proxies, but more advanced programmers will use real US IP’s in their scripts and even take care about time stamp. Most of the time they made mistake because they become to greedy. Proxies are not necessary reason for alarm, many people use them and not all with bad intentions. Proxies are hard to control and paid proxies are listed much later when commissions for traffic were already paid. Also you can check proxies by some sites but you can control them at least not them all. You sure can see a lot what is happening if you have data base of proxies, but a lot of them you can’t spot at the right time. Kanoodle.com successfully practiced filtering through proxies.

Spidering
Spidering script has similar effect then script for check broken links at your page with only difference that by spidering script IP’s are changing and script match search and clicks with same IP. Automatic filter can be set on counter if there is more then 9 different IP’s from 10 selected IP’s on same affiliate ID or secondary/sub ID then account must be blocked automaticlly. But this works only at smaller accounts. By bigger accounts can that happened and none of spidering scripts will be involved and you’ll be doing injustice to your affiliates. Only thing which shows almost for sure is time stamp.
Time stamp (spidering and/or Opera -shift multiple clicks)
Sometimes happen that some of your users search with old Opera browser and press shift and open sites more windows the same effect is also in Explorer with open more windows. User who opened more windows will open different sites in those windows with 1 or 2 seconds different time stamp. What is certainly alarm for your partners tech staff. But when you see time stamp 0 or 1 sec then you can be sure it’s spidering script.
Problem of big ISP providers (more affiliates on one IP)
It’s not an actual problem. For example more AOL users are on same IP and when they are your affiliates they won’t be for long, because they won’t be able to produce for you any revenue or at least not much revenue. Advertisers will see most of the time repeated clicks from same IP, they won’t know the traffic is ok

Traffic from forbidden countries
This could be a real problem specially for Search Engines with Affiliate programs with insufficient filters. USA Advertisers are not happy with non USA traffic as European Advertisers aren’t happy with non European traffic and of course both aren’t happy with Asian or African traffic. Each Advertiser yearn for traffic from area where it operates, sale products or services. Not many Advertisers advertise globally. The main problem isn’t from where traffic come but why it comes. It’s still better to have a buyer from Shanghai or Maroco then affiliate from Toronto with incentive clicks. As long as traffic brings buyers it doesn’t matter from where it comes.

Children safe environment
Take care your Search Engine is children safe environment. Place filters on. Be careful that you don’t show adult sites to kids. It’s not just illegal it’s also immoral. You wouldn’t expose your kids to adult, violent and other graphic disturbing content, so don’t do that to others. Filter for those site is easy, you just block all results which brings sites with included keywords and everything is fine.

Rotating bid system
Rotating system (Stonediver.com) really helps equalize amount of traffic you are sending to your advertisers. On short time you won’t be doing so much but on long run more Advertisers will come to you. If you rotate 10 URL’s on position with same bid you’ll be displaying on first side with 30 results in list up to 300 Advertisers, if you don’t rotate results you’ll be displaying only 30 Advertisers. The problem is that rest of 270 advertisers will because of to high biding go to other Search Engines where they have more chances to get visitors for lower price. If we make an example with 9,000 visitors in rotating system first 3 positions with 10 advertiser each will getting 3000 visitors each, which means each advertiser will get about 300 visitors. In regular system first 3 positions which are also first 3 advertisers will getting 3000 visitors. In short term you’ll be loosing because bids will stay lower at your Search Engine then at others with regular systems but in long run Advertisers will rather advertise with you because they’ll get more visitors for more affordable price.
The problem with big Search Engines is if you advertise with low bid you won’t be getting much traffic and it doesn’t matter if they have solid Alexa.com ranking under 3,000 , 1,000 or even lower, because mostly first 3 results are displayed in other Search Engines and other sites through xml feed. It can happen you pay in some Search Engines 30 or more cents per bid and it will take forever to burn out your deposit with visitors. With other search engine you’ll pay 10 - 15 % and you’ll burn out your deposit very quick with visitors sent to your page.

Ranking system
Ranking system is very important and you can’t satisfy everyone. Most of Search Engines use ranking by higher bid which was first used by Overture.com (former GoTo.com). That kind of ranking system make most of the profit for Search Engine owners what is also the point. Advertisers compete in bidding for higher position and automatic systems for automatic bidding help them. In a lot of Search Engines you can set up automatic bidding system which bids always one cent higher then competition does but not over the limit you set up. System also lowers bids but also not under a limit which is set by Search Engines and it is between 1 cent and 10 cents.

Banner
Advertise with banner pays off only if Advertiser wants people to see the brand of the company, product or service. Usually price is from $ 1.00 - $ 35.00 CPM; 1000 impressions per $ 1.00 - $ 35.00. $ 35.00 CPM require sites which are really powerful. They usually charge between $ 12.00 and $ 35.00 per 1000 impressions. Smaller sites charge under $ 12.00 per 1000 impressions. It pays out only to advertise brand this way, because revenue is very low and usually click through ratio is lower then 0.6 %.

Buttons
Buttons are usually placed at front entry page and are charged with flat fee per time period for a week or a month.

Skyscrapers
Skyscrapers are vertical banners and rule is pretty much the same as for horizontal banners.

Popups
Popups are used from sites which are providing some content for free and you occasional need it like road maps, weather, news, free email, etc. Those sites can afford to use them because they are very annoying to visitors and they are real repelant for visitors. Popup is site open in usually smaller window which pops up when you visit or leave the site.

Popunders
Popunders are the same with only difference from popups that popunders opens in background. They are a little bit less annoying then popups but still they work better because visitor is not directly affected and it sees it when he is done with browsing of other sites. Then visitor decide if it is any of his/her interst and close it. More annoying are of course popups which might pop up from popunder by closing it.

404 pages
404 pages are more discreet because they show up when the link is broken and they seems like regular page which is part of entire site. It’s recommended to use it at your site so can you cover a little bit any broken links you don’t know for them.

Alexa ranking
Many site owners and company agents go first to Alexa to see your rating. It known it’s not completely relevant, but they can get pretty good idea when they see your ranking. So you can’t full anyone with claims you have over 100,000 daily hits if your Alexa ranking is 10,000 or more. If you’d have 100,000 daily hits your Alexa ranking would be 3,000 and less.

Offering a co-brand
Fees for co-branded site of your Content will depend on a range of factors, including traffic, number of software libraries and design and translation specifications.
Benefits: They Expand their offerings while maintaining the look and feel of their site. Offer their customers the content of your site as it would be their own. Earn greater revenue from advertising sales. Create (as desired) a more flattering association with the your brand.
Co-brand Advertising Generally speaking, Co-Branding partners are responsible for handling their own banner ad delivery. The banner ad code can be included in one of the server-side include components that are supplied by the partner. Because banner ad delivery and hosting are under the control of the Co-Branding partner Business requirements Yours main business requirement is that the your logo should appear in a box on every page. Don’t make that a rule, you might lose many partners this way.

Revenue increase
You can easier increase your revenue if you select better partners who has higher bids and if you offer advertisers smarter bidding. Automatic bidding is one of the solutions for revenue increment. Advertiser has opportunity to set up automatic bidding where system bid advertisers listing always one bid higher then the competition does. Of course must be upper limit otherwise would bidding go sky high because of competitors.

Traffic increase
It’s always nice when you see traffic increment but it’s also smart to take a look from where it comes from. Sudden traffic increment are usually result of spammer who are running scripts. If some affiliate ID have unusual traffic increment take a look what keywords are used, if IP’s are unique (every single one), time stamp and referral.

Targeted Email Campaigns
Beware of Targeted Email Campaigns because many of them are just incentive paid emails where members of those paid emails will come and click every day to get one or half of cent. Real targeted email campaigns will allowe you to have your text which shouldn’t encourage receivers to click on your links for money.
There is also difference when you offer your visitors to get paid for clicking if you pay them for each click or if you say that all visitors who uses your search engine might be choosen for a reward which will be known at the end of the week or month.
In first case they’ll click on as many links as possible and possible on links which are bided higher, when in second case they’ll just search at your Search Engine when they need something after they already done it at other Search Engines. Don’t offer them data form Google or dmoz directory. Why would they look at your Search Engine for Google results. Everybody who are listed at Google they are also listed at all other Search Engines. Be different otherwise people won’t need your services.

Other pay per click Search Engines
Advertising in other pay per click Search Engines doesn’t really pay off. You’d spend more money then you’ll get it in. There is also no absolute garantie for advertiser the ROI will be delivered. None of Search Engines not even big ones can garantie that.
They’ll send visitors and visitors will go to advertisers page but it depends from advertiser if his/her services or products will be sold. If Advertiser is not educated how and what to do or if Advertiser don’t want to listen you can’t help him/her. Such Advertiser will stay till his deposit desapear and never come back. For such Advertiser no Search Engine is good enough. Advertisers can know only from experiences which Search Engine deliver what.

Pay per Click programs
Pay per click programs pay off only with pay per sale and with impressions (co-brand) program sometimes also with pay per lead program. Pay per click never delivers what is expected.

Banner Exchange
Banner exchange is only good when it’s your own, then you are getting some free traffic. Click through rate is less then 1% and it’s also better use it for co-brand too.

Forums
If you don’t have own forum choose one public forum where you’ll give advice to your affiliates and of course explain them what are they allowed and not allowed to do. So you can avoid many missunderstandings and anger.

Directory, PPC SE and Basic
If you are able to offer your visitors directory PPC SE and basic free listings that would be best. Visitors have choice and they’ll rather come back to you where they can choose then somewhere else where they get same results as in any other major Search Engine.

ROI - return on Investment
The hardest is to deliver ROI at least to deliver good ROI. Where you see messages how they deliver ROI and how people make sales - forget about it. Test it first with small amount. Some smaller Search Engines allowe you to test it for free to amount up to % 5.00 or $ 10.00. Sometimes you’d be surprised what small Search Engine can deliver. They might have just what you are looking for and send you more then some big Search Engines can.

Merchant Account
If you want to except Credit Cards and online payments you’d need Merchant Account specially if you don’t use third party for charges.

3rd party online charge
3rd party online charge usually charge you commission from 5.5% up to 11% or even more.

SSN/Tax
You have to require SSN or Tax ID from your affiliates if you pay them out more then $ 600.00 per year

W9 Form
Best way to get their SSN or EIN is to send them W9 form or ask them to download it from the internet

Copyrights
Be very careful about copyrights and think twice before you use something which can be infrigement.

Trade Marks
Always ask companies with registered Trade Marks before you use their logo .

Patents
The same is with patents be sure your system is unique so nobody can sue you for coping.

Privacy
You have to have Privacy Terms at your page, the best way to do it is to check professional sites which will provide you with advice what is the best way to do it.

Terms
You have to have Terms of Services where you explain your visitors, partners and affiliates what kind of system you have and what kind of business you are running.

FAQ
Prepare also Frequently Asked Questions so your visitors will have all explained and will easier decide to participate or at least visit your site more frequently.

Advertising
Be careful how you advertise. Test all media what you think it could work out good for you with smaller advertisements.

Newspapers
Newspapers are not a good choice to advertise your Search Engine unless you are making more then a million per month.

Magazines
Magazines are also not the good choice because not many will go from reading magazine to searching in your Search Engine. Why should they, they have major Search Engines.

Billboards
Billboards are better but still just for people to remember your brand and of course they cover a territory.

Pay per performance programs
Pay per performance programs can only deliver you leads or affiliate signups. So no direct revenue.

Pay per click Search Engines
When you advertise in other Pay per Click Search Engines be sure how you do it and how high do you bid.

Arrangements with web sites with a lot of traffic
The best way to gain quality traffic is to partner with sites which have some content other then Search Engine or Directory. Free Email Services, Personals, Shopping sites, organizations, etc.

Online Newsletters
Always stay in touch with your affiliates, partners and regular visitors. Send them with their permission quality newsletter time to time, announcements about contests you are planning, etc.

New equipment
Don’t be to cheap to stay on old hardware keep up with new components and software.

Office
You must be enough professional to have the office, don’t do that from your garage or spare room. You can start small but as soon as you get enough money rent an office. Some Search Owners have offices if advertisers would see they’d never advertise with them.

Software
It’s very important that you have customized software made by your own standards so everyone who will later work for you can fix that without any bigger problems. Otherwise you’d have a lot of problems and losses if you’ll alowe Software Engeniers they can make programs their own way. Programmer don’t hate anything more then fix existing code.

Education
Very important is you keep up with all new things and you follow new inventions and trends in your branch.

Why Pay per Click Search Engine
Advertisers put all success on advertising in Search Engines, bigger is Search Engine and more is expensive happier they are, but after they see ROI their happiness fade away. It doesn’t matter what kind of traffic Search Engine delivers as long as is live and are not running scripts. The best arrangement for Advertiser is click / unique IP / 24 hours only one Search Engine offers click / unique IP / 24 - 96 hours and non-incentive clicks. Everything else is irrelevant. Forget about foreign and domestic traffic. If there are real clicks this is not and issue, if they are incentive then you have a problem. Imagine you want to buy a boomerang and you’ll search at some Australian Search Engine which doesn’t allowe foreign traffic, you wouldn’t even see online stores with boomerang if you are not Australian. Well those advertisers lost a customer because they advertise with wrong Search Engine.
Test Search Engines with smaller amounts. Design your page with nice friendly design and make it user friendly, be clear and short with presentation, explain more later when customer notice you. If Search Engine send incentive visits arrange with Search Engine click / unique IP / 24 - 96 hours and test it with small deposit. If ROI is still acceptable stay with it. Nobody can assure you is it good or not as long as you don’t try it. Choose your keywords, it’s not always true more keywords better result. You’ll get more visitors that’s true but ROI will be pore. If you advertise dating service you’ll for sure get more qualitative results with keyword personal, dating and match then with love lovers, date, flirt, married but looking, etc. Focus on content because Search Engine can only bring you visitor but you have to keep it. Choose Search Engines or directories which have also other content at their site, so you’ll be getting also visitors from other categories (Yahoo.com, MSN.com, Excite.com, Stonediver.com, Lycos.com, etc.) and/or Search Engines which are providing xml feed (bigger like Overture.com and smaller like Cockta.com and Cymicom.com) to other well visited Search Engines (bigger Altavista.com and Google.com, and smaller - whole list).

Choose your traffic
The best system of course is to find a site (Stonediver.com) where you’ll be able to choose your traffic and you’ll be turning on and off your traffic providers as you are pleased. You’ll see the list of traffic sources and you’ll check them out first and them turn them on or off. You’ll be the one who decide what traffic, how much and when you’ll be getting. More then testimonials trust yourself, test it and convince yourself with results. It doesn’t matter form where your traffic is coming as long as you make profit. You must balance your budget, your wishes and which system will serve you better. Remember every source which brings you traffic with results - sales or membership is good source and it doesn’t matter how lame the site may be.

Online Traffic Broker
Online Traffic Broker is easiest way to start business and anyone can do it. Demontis and Cysonic. The easiest way where you can participate as Company who want to receive traffic or send traffic. You can negotiate with partners for down payment, advance payment, partial payment or credit. You can also set up conditions where partner have to pay you at least some percentage for traffic you sent.