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globe sign: Orange glass globe body has a rippled texture that made for a very eye-appealing display. This would have hung outdoors, over the entrance to a tavern (the advertising lenses have been rotated 180 degrees for display purposes).

Jacob Ruppert, New York, N.Y.

Gillco seemed to have steady business for their signs from a number of breweries throughout the 1930s. As the 1930s wore on however, it's likely breweries started to turn to more cost-effective forms of point-of-purchase advertising to attract customers. Gillco did seem to continue their line of advertising signs into the 1940s.

As the 1940s progressed, changes in advertising tastes, away from Deco-influenced designs to more ‘modern’ styles of signs, likely resulted in much of Gillco’s product line being perceived as outdated and passé. With increased competition from other companies, Gillco exited the advertising sign business at some point during the 1940s, although exactly when is unknown.

For collectors who would discover Gillco beer and ale signs decades later, in old taverns, antique shops and flea markets, they left a legacy as a manufacturer of some of the most beautiful advertising signs produced during the 1930s.

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Gill Glass Company at Amber Street, North of Tioga...