- Skin Care Counselor

Q. Dear Skin Care Counselor,

Hi! I am a dark skinned African-American. To be honest, I have always wanted my skin to be a lot lighter. I have read over your site and it seems to be quite promising.

So, I am wondering, how much whitening effect does your product have. Can I actually go from having very dark skin to having medium to light brown skin? Thanks!

--Mike J.

A. Dear Mike,

At GODIVA, it is always a pleasure to hear from you. Your personal skin care concerns are important to us.

GODIVA guarantees you lighter skin. And that's about one tone lighter than your original skin color. To yield faster results, we recommend you follow the GODIVA Ethnic Skin Whitening Regimen:

1.  Apply Godiva Fruit Acid Revitalizing Complex on your face twice daily.

2. After about 5 minutes, apply Godiva Licorice Skin Whitening Cream on the face.

3. Apply Godiva Licorice Skin Whitening Lotion on the body twice daily.

4. To make sure that the sun's harmful UV rays do not burn and darken your skin, make it a habit to apply Godiva Green Tea Sunblock Cream every morning, whether you are staying indoors or outdoors.

Skin color comes from a pigment called melanin, produced by specialized cells called melanocytes in the epidermis and hair follicles. Melanin varies in color from yellowish-brown, to brown, to black. Differences in the distribution of melanin in our body results to what skin color we may have. These differences are determined by genetics.

Melanin is not responsible for our skin color but it also plays a role in protecting our skin from the harmful UV rays of the sun before they reach the deepest layer of the epidermis.

Godiva Licorice Skin Whiteners are proven to be effective in lightening skin. Glabridin from licorice extract, which is found in all Godiva Whitening products, whitens by suppressing the formation of melanin. Licorice is absolutely safe and is the preferred active ingredient in most high-quality brand of skin whiteners. It is the fastest-known whitening ingredient of choice by a fast-growing circle of discriminating and health-conscious individuals the world today.

Staying committed to the Godiva Licorice Whitening and Godiva Green Tea Sunblock Regimen is your assurance to maintain fairer, smoother and more radiant skin.

Please do take note that you would have to stop using other skin care brands 2 to 3 days before using Godiva Natural Skin Care products to achieve maximum results.

Yours truly,

Skin Care Counselor

! Skin Care Tips

Makeup Tips for Mature Women

Makeup application is a key factor in how you look and feel. For mature women like you, just follow these simple makeup tips to look and feel your best.

If you use foundation, choose one that is water-based and apply it with a makeup sponge while your skin is still moist. Water-based foundations are easy to blend, with coverage tending to be lightweight and fairly sheer.

Soft shades of blush and eye shadow will help enhance facial features. Remember to invest in high-quality blush brushes with soft, well-shaped bristles. That’s because hard, scratchy brushes with loose bristles will irritate your skin and make colors look streaky.

When using an eyebrow pencil, using little strokes, not straight lines, will help avoid an artificial look.    

Use a lip liner that is the same shade as your lipstick. And when reapplying lipstick, make sure you get all the old stuff off first. Applying new over old can make the color look patchy and uneven.

If you use a light pressed powder as a finishing touch, top off excess with a tissue. Try Godiva Licorice Pressed Powder Compact.

_ Tell Us What You Think

We would love to hear what you think of this issue of Godiva Skin Care Journal. And of course, if you have any suggestions for upcoming issues that you'd like to share with us, please send those too! Just e-mail us at: info@godivaskincare.com or info@i-godiva.com.