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Grab this special offer only from Godiva Skin Station Beauty Bulletin! Buy the Godiva Vitamin C 10% Serum for only Php200 before it's released in the market at the regular price of Php 228. It's definitely a steal! Until September 30 only.

Why is Vitamin C good for the skin? Vitamin C is good for the skin because the body uses up a lot of it as the first line of defense. It protects the skin's layers from damage caused by sun, smoke and aging. Older skin, in particular, may not get enough Vitamin C from the body's internal blood supply. Topical application to areas which need antioxidant protection is a good alternative.

How does Vitamin C act as an antioxidant? Visible signs of aging like fine lines, wrinkles and age spots are caused by molecules known as free radicals. They dramatically multiply with exposure to sun, tobacco smoke, air pollution and other environmental assaults, damaging skin cells and breaking down collagen that gives skin its youthful resilience. Vitamin C serves as an antioxidant by neutralizing free radicals.

Why is ordinary Vitamin C a poor choice? Conventional Vitamin C (ascorbic acid) is so unstable it oxidizes and becomes useless upon contact with water, heat and light. It degrades rapidly that 90% of its potency is gone after the first month in a topical product. Ordinary Vitamin C goes right into the water component, where it doesn't stand a chance against oxidation. Once degraded, it has no more vitamin potency, on or off the skin.

What's different about Godiva Vitamin C 10% Serum? Godiva Vitamin C 10% Serum is the smart choice for topically applied Vitamin C. It won't irritate the skin the way ordinary acidic Vitamin C does. It penetrates deeply through the tough epidermal barrier of the skin. Its contents in the bottle is still potent, so when you apply it, it sends concentrated stable Vitamin C directly to the skin.

How does it get Vitamin C directly into the skin without degrading? Godiva Vitamin C 10% Serum contains a uniquely stable bioactive form of Vitamin C (magnesium ascorbyl phosphate) that doesn't degrade rapidly like other Vitamin C preparations do (Source: Journal of Pharmaceutical and Biomedical Analysis, Volume 15, Issue 6, March 1997, pages 795-801). It retains at least 90% of its Vitamin C activity for two years at room temperature. This means that consumers get the Vitamin C they expect, so it can penetrate the skin as Vitamin C, not in degraded form.

Is there clinical study proving that Vitamin C can lighten skin? A study on magnesium ascorbyl phosphate demonstrated that it can be effective for skin lightening when used at 10% concentration (Source: Journal of the American Academy of Dermatology, January 1996, pages 29-33). You will find the same form and potency of bioactive Vitamin C in Godiva Vitamin C 10% Serum.

How do I get the most from Godiva Vitamin C 10% Serum? Apply a few drops of Godiva Vitamin C 10% Serum to clean face and neck. You may also apply on arms, hands, and other body parts. For better results, use with other Godiva creams. Godiva Vitamin C 10% Serum helps make the Godiva Green Tea Sunblock more effective and should be part of your daily morning regimen. Regular exfoliation with Godiva Fruit Acid cream and monthly diamond peel treatment will enhance penetration of the serum into the skin.

Should I also take a Vitamin C supplement? Yes. Taking Vitamin C orally helps your skin inside and out, while Godiva Vitamin C 10% Serum works from the outside in.