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NAPA and AAA a winning combination

 

NAPA and AAA are entering their third year of a partnership agreement that allows AAA members who shop at NAPA AUTO PARTS stores to receive outstanding prices and top quality parts. This discount effort is part of AAA's "Show Your Card & Save" program. AAA has similar relationships with many hotels and restaurants nationwide; NAPA was chosen as the AAA auto parts partner. Overall, more than 42 million AAA members nationwide receive special pricing and discounts at participating merchants.

Under the program, AAA members who identify themselves and present an active membership card at the checkout in any NAPA AUTO PARTS store are entitled to special pricing on many items. Many AAA clubs advertise the NAPA partnership and direct their members to NAPA to save on auto parts and accessories.

"We're very enthusiastic about being able to offer a discount to our members when they choose NAPA," explains Marshall L. Doney, vice president of Automotive Services at AAA. "Quality and value are the hallmarks of AAA. A discount at NAPA -- a brand that consumers know and trust for quality auto parts and service - means that our members receive even greater value for belonging to AAA."

The "Show Your Card & Save Program" is a win-win-win situation for NAPA AUTO PARTS stores, AAA, and the consumer.

The AutoCare Advantage

In addition to the discounts members receive on auto parts just for shopping at a NAPA AUTO PARTS store, they can call for a referral to a participating NAPA AutoCare Center through AAA's Approved Auto Repair (AAR) program. Millions of drivers call AAA every year with a need for the name of a repair shop they can trust -- often along with a tow to the facility. AAA's strict standards make these referrals "golden" in motorists' minds.

NAPA AutoCare fits perfectly with AAA. Consumers can count on the NAPA name for top quality parts and service, a national presence, and the "Peace of Mind Warranty". NAPA also enjoys a reputation for consumer trust that forms a natural synergy with AAA's reputation.

"AAA's strict standards for its Approved Auto Repair facilities reinforce the goals and methods that NAPA seeks for its NAPA AutoCare Centers," says Dave Nicki, NAPA's Vice President -Wholesale Markets. "NAPA and AAA have a joint commitment to enhance consumer expectations and satisfaction in the auto repair industry."

 

 

 

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Last modified: February 15, 2001