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Don't forget to visit Modern Style Page One Modern Style Page Two Modern Style Page Four |
Modern Style Page Three |
Raymond Loewy's Lucky Strike This is one of the few examples of perfect package design. Raymond Loewy, who designed just about everything for the modern, urban world, designed the Lucky Strike cigarette package in the late 30s. The design went unchanged thru World War II, the 60s and remains unchanged today. The design is sharp, uncluttered, memorable and says just what it needs to say. |
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Heywood-Wakefield Furniture was the epitome of, as the ad says, "Streamline Modern." By the 40s the streamlined, slightly post-Deco look was in and Victorian and Edwardian overwrought flamboyance was decidedly out. |
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The Modern Home Circa 1940: It's all very Le Corbusier with it's geomoetry, glass brick and big-paned windows. Seems like it's grafted onto a basic California-style bungalow ... |
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The Kalakala: Speaking of 1940s Streamline Modern styling, here's Seattle's favourite ferry, the Kalakala, which ran between Seattle and Bremerton! Pronounced Kah-lock-ah-lah and meaning "flying bird" in Chinook, it was the world's first completely streamlined motor ferry. The hull is divided into 25 water-tight compartments making it virtually unsinkable. It has a passenger capacity of 2000; automobile capacity of 110, five decks and a cruising speed of 8 knots. |