Season, is a combination dessert café and
dessert teaching school. Our main strategy is to create a
saccharine environment which is full of love. We hope to bring
warmth to our customers and let them know how to ‘make’
happiness. In this way, we don’t intend to be just a café, but
also a school teaching expert desserts.
It is the
purpose of this business plan to lay the foundations of the
café’s vision, philosophy and strategy to our principal
investors and to align the various elements to create a
coherent system of sustainable customer satisfaction and
Season is conveniently located at the
crowded Mongkok near to the MTR station. The street is limited
for pedestrians at dusk and holidays. There are numerous shops
include toy shop, clothes shop, electrical appliance shop and
drink shop. They are famous and the district is always full of
people. People go shopping and do buying here and have
something to eat or drink. We can provide them a nice place to
enjoy their life and there are no other particular café can
Season is a cafe of premium food and
Mongkok. It was established in Hong Kong on
It is held and managed by six
Season is a privately financed corporation.
There are six owners.
Alisa Hui owns 16.67%, Kitty Lai owns 16.67%, Yuki Chan owns
16.67%, Aman Wong owns 16.67%, Sandra Lok owns 16.66%, Alice
Tsui owns16.66%, owns totally will be 100%. In
Season is a general partnership for all
owners. The cafe operates under the jurisdiction of all
Our incorporation costs are listed
below, as well as the cost of retaining a marketing consultant
to manage local impact-management terms and to issue a
community impact report to major public and private agencies
with the region. Their job will be to inform
Season’s owners about how to effectively
communicate with the community leaders. Our lawyer will be
responsible for preempting any local government conflicts
having to do with district and permit
will start with three month’s inventory on-hand. The majority
of company assets will reside in inventory, the starting
balance will be $100,000.
of this business plan is to secure a $500,000 bank
loan. The loan appears
in the long- term liability row attached Start-Up
Locations and Facilities
The cafe is located in
Mongkok. It is about 2000 square feet and has ample space for
the first three years of growth. In
Season has a party facilities,
it can give a place for celebrations. It can also let customer to sing.
Season provides its patrons the delicious
and special food and drinks. Dessert is the big maker for
Season. In addition, In
held some course to
teach customer to make desserts.
a lot of types of food and drinks.
some examples, we sell Pasta (e.g. ST. Louis Blues
Pasta, Pasta with Fresh salsa), Salad (e.g. Pacific Garden
Salad, B.L.T. & C. Salad), Sandwich(e.g. All-American
Grilled Cheese, Pizza Hero Sandwich), Dessert(e.g. Orange
Upside-Down Cheesecake, Pink grapefruit Surbet, Tiramisu),Drink(Cappuccino, punch,
Peach Ice Tea, milk shake). We also provide ‘Season
dessert/drink’. It will be sold
in a particular
considers itself to
be a player in the retail café industry. However, it knows
that competition for its products range from
desserts to drinks.
Season’s primary competition will come from 4
Famous coffee shop such as Delifrance and Pokka
Locally owned and operated
Fast food shop
standout from all its
competitors are the
Our café can give a comfortable place to all customers
and sells high-quality food and service to
We use fresh ingredient to make food.
We provide the place for
At festivals, In
will hold celebration
to join happiness.
We also hold some course to teach customer
who are interested in our
ingredients from Y.M.T. Company Ltd.
Company Ltd. will be our ingredient supplier. They import the
Espresso beans from Europe and different ingredient from
different specific places.
We use Microsoft Word, Microsoft Excel
and Microsoft Access to provide our business plan and
menu, bookkeeping, financial accounts and Membership
We have built
up a website by FrontPage. We upload our café’s meal and other
information (e.g. course information, course
application forms, booking submissions, information of
festival parties etc.)
introduce some new dessert or drinks with alcohol. It will be
an extra taste.