Assignment 4

Due Date        :     8 July 2002

Weighting       :       12.5% of the final course grade

Word limit       :       4,000 words.

 

Case 4-1 Xerox and Fuji Xerox

 

1.          What roles has Fuji Xerox played in Xerox’s global strategy? How do you expect its role to change in the future?

 

2.          Was Fuji Xerox a successful joint venture in 1990? How do you measure its performance? Please be as concrete and specific as possible.

 

3.          What were the key success factors in this alliance in the past? Do you expect these factors to change in the future?

 

4.          Consider the different options for reorganization listed in Exhibit 11 of the attached case. Select one option in each functional area and be prepared to explain why you prefer it over the others.

 

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