Product Development and Marketing Laboratory 03
Research Methods: "Blind" Taste Test
Student's Preferences Board
Student Favorable Best Taste Choice Soft Drink "Q" Soft Drink "P" Soft Drink "S"
1 Fanta Fanta Fanta Schweppes USA Classic
2 Fanta Schweppes Fanta Schweppes USA Classic
3 Fanta Fanta Fanta USA Classic Schweppes
4 Schweppes Fanta Fanta Schweppes USA Classic
5 Schweppes Schweppes USA Classic Schweppes Fanta
6 Fanta Schweppes Fanta USA Classic Schweppes
7 Fanta Fanta Fanta USA Classic Schweppes
8 Fanta Fanta Fanta USA Classic Schweppes
9 Schweppes Schweppes Fanta Schweppes USA Classic
10 Fanta Fanta Fanta USA Classic Schweppes
11 Fanta Fanta Fanta USA Classic Schweppes
12 Fanta Fanta Fanta USA Classic Schweppes
13 Schweppes USA Classic Schweppes USA Classic Fanta

** Remark     "Q" is the brand of Fanta

                       "P" is the brand of Schweppes

                       "S" is the brand of USA Classic

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Link to the result of " What brand do you normally prefer?"

Link to the result of " Which sample do you prefer?"

Link to the result of " Which brand do you think each sample is?"

Link to the results of Laboratory Question 2.3 to 2.6

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