White Label Promos
Disk Jockey Records
Radio Station Records
To promote record sales, record Labels would send free copies of upcoming and current releases to radio stations. In the days before Clear Channel and computer generated digitally distributed corporate play-lists, live people called 'Disk Jockeys' would pick the records to play on their shows and play actual records. Promos were a way to get one's latest and greatest into the hands and ears of local DJs.
For non- and new collectors, here is a short tutorial on how to read a record
Anatomy of the record label
A Promo Will have a specific promotional label, different than a stock label.
The label will say that the record is not for resale, is for promotional use only. Several different phrases were used.
A Designated Promo is a stock copy with a promotional designation. Most often rubber stamped on the label.
A Gold Stamped Promo refers the promotional designation on the record jacket. Generally a stock jacket, often in gold colored print. The record inside the GSP may be a stock copy, designated promo, or WLP.
A few sampel phrases
Radio Shows Syndicated radio shows were distributed on vinyl. Local stations would schedule air play. A complete package generally included printed notes on the content, timing, any ads included in the program.
Interview Records Pre recorded interviews on vinyl were also common. Generally one side of the LP will have the voices of interviewer and the recording artist, the other side will have just the answers. A cue sheet will have the questions and the beginning and end of the answer.
Both radio shows and interviews have language similar to a promo's on the label, but they are not promos.
Radio Station and D J records are promos specifically designated as Radio Station or DJ records.
|Bootlegs Boots are not promos. Boots are unauthorized releases of material the Label or the artist did not chose to release. Many are concerts, some are studio tracks of alternate takes or rehearsals. Often the labels are white and can confuse the novice collector. Boots generally do not have a copyright notice or the typical phrases that denote a promo. Generally. Some do have one or another of these elements, but a 'legit' promo should have a Label name, copyright notice, promo designation, and the 'not for sale' notice.|
|A Few 7 in 45s|