Independent audience surveys indicate that an average of twenty one per cent of the population over the age of fourteen claim to listen to community radio in Australia.
Community
Radio offers listeners a wide range of programming. Some stations reflect
specific community interests, such as ethnic, Aboriginal and educational
broadcasting. Other programmes respond to the whole community, mixing programmes
for the aged, jazz or folk music enthusiasts, prisoners in gaol, youth,
farmers, and so on.
The principal role of the community broadcasting sector in Australia is to provide opportunities for community groups to express views, present programming and participate in the management and operation of radio and television services. The sector provides a welcome degree of localism and diversity.
The community sector is a place to innovate and
take risks. It is a breeding ground for new ideas and new talent, particularly
musical talent. It develops and serves niche audiences such as the indigenous
community, young people, ethnic communities and the print handicapped, the
specific needs of which the larger commercial and national broadcasters
cannot afford to meet. In spite of minimal public funding, community radio
now services the vast majority of the Australian population.
In addition, the community sector fulfils an often
unrecognised media training role. It provides much of the broadcasting
industry's entry-level skills development. Many electronic media journalists,
who have moved on to careers in the national or commercial broadcasting
sectors, began their careers in community media.
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The coordinating body for public radio stations
in Australia is The Communuty Broadcasting Association of Australia CBAA
Home Page based in Sydney, who can provide lots
of great info.
The CBAA are asking community radio stations
in Australia to . It
is suggested
that all stations use this logo for among other things, roadsigns and press
advertisements, thus giving the sector an easily recognisable emblem.
Originals of the symbol, are available from 2NCR at PO Box 5123, East Lismore, NSW, 2480
South Australian Community Broadcasting Association (SACBA) is the coordinating body for South Australian community radio stations.
South Australia - In 1994 the eleven stations from the Community Radio group, plus three aspirant stations striving for full time broadcasting licenses, collectively made an innovative decision to operate as a network called Active Radio Network, now grown to 19 stations delivering the local focus sought by todays radio listeners.
Each station has maintained its own autonomy and identity, but as a network they provide a major marketing opportunity.
Active Radio is represented by Media Sales Network 08 8363 4547
CAMP
List - Grab your appropriate beverage and take a seat
by the fire, this is a camping ground for serious discussion of the
issues in community media. Send a message to majordomo@peg.apc.org,
with the subject line blank, and the following in the body of the message:
subscribe camp-l As the flames
lick and crackle, you can chat with people in community radio and TV stations,
and anyone who wants to join in, about production, policy,
volunteers, management, funding, technical issues, and whether wood
fires are environmentally correct.
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A comprehensive survey
of SA community radio stations undertaken by McGregor Marketing conducted
state-wide including a sample of 1200 people in Adelaide, indicated that
250,000 people listen regularly to one or more of the stations. In Adelaide
30% of respondents report that they listen to a community radio station
and 200,000 listened in the previous seven days, most listened attentively.
In regional Australia the results were even more impressive, one third
to half of their listeners chose their community station as their preferred
option.
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Ships within 2-3 days - Order
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The aim of community radio in Australia is to inform, entertain,educate and above all without prujudice reflect the nature, lifestyle and concerns of the local community.
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