The
Renaissance of the
Disney
Empire
According
to one not very old theory, till the end of the 2000-th year would exist
five kingdoms only: those of the four kings (from the playing cards) and
the United kingdom. But having in mind the "luck " of the United
Kingdom , it will not be a surprise if it does not live through the
20-th century... But in exchange there is another "kingdom" whose foundations
were laid during the twenties of our century, and it has the ambition to
rule the world's imagination many years afterwards:
The
Disney Empire
After a
long crisis period "Disney"
managed to pull themselves together, to speed up and to shine with the
power from the glorious times of Mickey Mouse and the Sleeping Beauty.
With the coming of "The
Little Mermaid"
in 1989,
a period of real economical and artistic renaissance began.
Phases from
it are:
"TheRescuers Down Under"
"Beauty
and the Beast"
"Aladdin"
"The Lion
King"
"Pocahontas"
"The
Hunchback of Notre Dame"
"Hercules"
"Mulan"
With these
films "Disney" proved that they have decided to renew themselves in order
to accommodate to the dynamic end of the millennium. Not only because of
they have variegated their activities and have learned to use the newest
technologies in an incompressible way, but mainly because "Disney" entirely
changed the course of their foreign policy. At the time of Uncle Walt,
Mickey Mouse & company were the best ambassadors of the "American way
of life".
Today "Disney"
already offers stories and characters of other cultures and races, in the
way it fits into the epoch we live in- the limits are anachronism. The
dubbing is also of great importance, especially in children's films: for
example the famous "Lion King" has been translated into 26 languages, including
Zulu, Turkish and Slovakian (!).
"Disney"
precisely observes the changing characters of this millennium. The creation
of a film about father-children relationships is planned. "Nothing's just
by chance. Fathers have become more important for the education of their
children and we are due to notice out this tenderloin", they say from the
company.
" At "Disney"
you feel entirely free", says Rob Minkoff, one of the best talents at the
company. "It seems to me that at the time of "Cinderella" it was much more
difficult. During the 50-s "Disney" was too conservative. The failures
of "Fantasia" and "Alice" were too big. Today at the company work mainly
young people. Here the average age is 31, everybody's strongly motivated.
We work wonderfully together, and the computers provide the opportunity
to make everything that we desire come true ."
Refresh
and tradition, creation and marketing- in this way only the "Disney"
empire can be sure to survive.
My
Art
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