The Many Butts of GI Joe
A Guide To Figure Identification Marks
The key to identifying your GI Joe figures is to check out their butts. That's where the unique identifying markings tell the tale. Having your Joe unsnap, unzip, and touch his toes, is the only way to get to the bottom of the identification mystery.
If you would rather investigate the other end of GI Joe variations, check out my
Many Faces of GI Joe companion web site.
All the images presented here are of figures in ScottE's collection
unless otherwise noted. You may use the images for non-commercial purposes,
as long as the source of the image is displayed along with the picture.
GI Joe in the 60s and 70s: The Early Years
Click on a Picture to See it Unscaled in a Separate Window
The first mass produced GI Joe figures appeared in 1964.
Hasbro hadn't quite completed all the patents and registrations for the figures, which resulted in a transient product marking as shown here. The GI Joe name itself is TradeMarked and the figure is Patent Pending.
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The product registration came through relatively quickly, so in 1965 the TradeMark was replaced with the R mark.
The patent is still pending, and remained so into the 1966 production runs.
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GI Joe's butt print stabilized by 1967 and remained fundamentally unchanged through the mid 70s.
The date on all these butts is 1964.
The patent number is now printed
on Joe's right butt cheek. A 1970, hard handed, talking fuzzhead
wasn't adverse to showing us his "buns of plastic" here.
Also pictured is Hasbro's answer to
the bionic man, with a 1975 Atomic Butt. This was one of the body parts that wasn't changed on the Mike Power figure.
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This page has been redisplayed
times since it's premiere on April 1, 2000.