richard hunt


Under the company name Archetype, Richard Hunt has been a typography consultant since 1986. Born in Victoria, British Columbia, he worked for several years in the 1980s as a typographical proofreader for type houses that served advertising and arts clients in Toronto, Ontario. He completed a Master of Design degree in 2007 at York University in Toronto.

He is involved in provided various typographical services to graphic design firms, such as advising on type aesthetics, and improving the typography on designer-formatted documents, font creation and modification for specific applications, installing and adjusting kern pairs at the font level and  creating bitmaps for screen applications.

His clients include Bruce Mau Design, the Art Gallery of Ontario, Viva Dolan Design, Random House Canada, the Getty Research Institute, and Zone Books.


Archetype Typography       Teaching philosophy       Resume      



teaching philosophy

Teaching generally


Setting projects (to give an educational and practical context), accompanied by visual demonstrations (to inform and orient the students), with individual assistance and critiques (to facilitate discussion, the expression of creativity and to provide feedback) is an effective approach to teaching. I encourage student input and challenges as tools to encourage exploration and dialogue about the place of design in the shifting technological, social and environmental world of today.


Teaching practice to graphic design students in the 21st century


As well as communication and graphic design generally, I am interested in the history of typographic technology, as well as changing fashion and technology in the use of type itself.
        Since the advent of the Macintosh, graphic designers have had to take on many tasks that were formerly done by editors, typesetters, and typographical proofreaders, as well as others such as those preparing film. Graphic designers today have to be able to make and effect aesthetic and production decisions that formerly required only a critical eye and good judgement in choosing suppliers.  It is also useful for students to learn the editorial and typographic conventions that were formerly only peripherally their concern, as the computer leads to more collaborative models, where the divisions between editorial and design tasks become increasingly blurred.


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telephone: 416-599-5011  

e-mail: rgh @


teaching experience


York University
Typography 1 and 2 in York/Sheridan Honours Bachelor of Design Program, Winter/Fall 2005-2006

Online course tutorial leader: Graphic Design Appreciation, a course offered to non-design majors via WebCT
Marker / Grader for 2nd year Design History lecture course


Sheridan College
Typography 1, 2 and 3 in York/Sheridan Honours Bachelor of Design Program, Winter/Fall 2002-2006
Graphic Design Fundamentals 1 in Continuing Education Program, Summer 2002





Master of Design degree, York University in Toronto; graduated May 2007.


1984 BA University of Victoria, double major in English and French




"Typography is not graphic design," GDC Journal, 2006.

"The problem with Postscript," GDC Journal, 2006.

"Maximizing the signal-to-noise ratio," Verso, 2004.

principal: archetype typography  1987 to the present

Advise, supervise and set type for a wide range of publications for graphic designers and publishers; create and modify fonts and wordmarks for various purposes in print, screen, and architectural applications, including American Disabilities Act code compliance; adjust kerning and widths of fonts at the font level; and create keystroke wordmarks and logos. Clients include:


Art Gallery of Ontario, Bruce Mau Design, Hahn Smith Design, Random House Canada, Prentice-Hall Canada, Lewis Nicholson, Canadian Diabetes Association, Saturday Night magazine, Viva Dolan, and others.


Architecture magazine, Icon-Nicholson, Zone Books (New York); the Getty Research Institute (Los Angeles), SG Productions (Dallas), among others.


typographer  1985 to 1987

Quality control, setting and adjusting display type on typositor; font matching, specifying kerning and ligatures, typographical specs; principally advertising typography for agencies
Canadian Composition: Typographic quality control, font matching and kerning, typographical specifications, checking corrections; principally arts typography and financial reports for graphic design firms; editing character widths and kerns to improve house settings
Linotext: Setting type on Alphatype phototypesetting machine, proofreading English and French copy for typographical errors, checking type specifications


software expertise

Quark XPress, Macromedia Fontographer, Adobe Illustrator, FontLab, Adobe InDesign, Macromedia Flash

  References available on request