Propoganda
Testemonial and Transfer
Testimonial
The testimony of a famous person, used to
endorse a product. Think about Micheal Jordan with Haynes
underwear and Rayovac batteries
Plain Folks
The use of every day people to sell a
product. Think about insurance and medicine commercials.
Project
Your job is to advertise your product, using one of the techniques we discussed today. You can do a t.v commercial, radio commercial, or magazine ad. For testimonials, pretend that you are a famous celebrity.