Evaluation Rubrics for Ads Analysis Portfolio:

Article Response:

CATEGORY

4

3

2

1

Over-all organization/ clarity of analyses

Contents are understandable; organization is clear

Contents are mostly understandable and organized

Some of the contents are understandable and organized

Contents are not understandable or organized

 

Ad selection

All advertisements were chosen with care and thoughtfulness

Most advertisements were chosen with care and thoughtfulness

Some of the contents are understandable and organized

One or no advertisements were chosen with care and thoughtfulness

 

Effort

Student clearly took the assignment seriously, and used great care to present an outstanding product, with extra attention.

Student approached the assignment with care and presented a good quality product.

Student displayed the bare minimum amount of work and effort. No extra attention.

Student clearly did not show concern or care in presenting his work. Sloppy work.

 

Evidence and Examples

All of the advertising strategies and examples are specific, relevant and explanations are given that show how each piece of evidence supports the student's statements.

Most of the advertising strategies and examples are specific, relevant and explanations are given that show how each piece of evidence supports the student's statements.

At least one of the advertising strategies and examples is relevant and has an explanation that shows how that piece of evidence supports the student's statements.

Advertising strategies and examples are NOT relevant AND/OR are not reflected upon.

 

Grammar & Spelling

Student makes no errors in grammar or spelling that distract the reader from the content.

Student makes 1-2 errors in grammar or spelling that distract the reader from the content.

Student makes 3-4 errors in grammar or spelling that distract the reader from the content.

Student makes more than 4 errors in grammar or spelling that distract the reader from the content.

 

 

Student Advertisement Evaluation:

CATEGORY

4

3

2

1

Advertisement

Ad contains graphics, sound, text, and/or animation, depending on the type of ad. Each of these elements contributes positively to making the ad effective. The ad makes the audience want to buy the product, support the cause, or listen to the information. There are no spelling or grammar errors.

Ad contains graphics, sound, text, and/or animation, depending on the type of ad. Many of these elements contribute positively to making the ad effective. Some of these elements distract the audience. There are only two or three errors in spelling and/or grammar.

Ad contains graphics, sound, text, and/or animation, depending on the type of ad, but they take away from the ad. The audience would not want to purchase the product or care about the message. There are more than three errors in spelling and/or grammar.

The ad has poor sounds, graphics, and text. The audience would not be attracted to the ads. There are more than four errors in spelling and/or grammar.

 

Content

The content is thoughtful, appropriate, and interesting

The content is thoughtful and appropriate

The content shows some understanding of concepts used.

Concepts not present or faulty logic present

 

Unique Touch/ Creativity

/Neatness

VERY unique and creative touches; the student(s) gave extra effort. Ad is extremely neat and organized.

Some unique and creative touches; the student(s) gave some extra effort 1-2 elements may be out of place

A few unique or creative touches. Elements seem to be randomly inserted.

No creativity or unique touches; hardly any effort was made. Very sloppy final product

 

Effectiveness

Ad has a creative statement encouraging consumers to purchase item, support cause, or listen to message

Ad has a statement encouraging consumers to purchase item, support cause, or listen to message

Ad somewhat encourages consumers to purchase item, support cause, or listen to message

Ad does not encourage consumers to purchase the item, support cause, or listen to message

 

Adapted from a lesson at http://www.getyourowntots.com/webquest/Index.html