For his mark in the advertising world, here are what we'd like to call exhibitable stuff from Jojo's Ad Museum and Graveyard.


What's here:

Stuff that make up the bulk of advertising work in the Philippines, those ads with the "Announcing the opening of" headlines, are not here. Not here, too, are charming copies on brochures with a lot of those cute item numbers and tradespeak captions.
     We do not include them here because Vicente-Ignacio's years in the advertising business (and those items' absence here) should already give the reader the hint: V- must have a house full of these ad-agency-as-supplier-of-layouts "stuffable" stuff. Would you even want to see them?

What's here:

Not exactly a graveyard since what's here are items both published and unpublished, produced/unproduced, that we decided to display after deeming them demonstrative of Vicente-Ignacio's ideals for good advertising judgment and work, even as they might have only skimmed the surface of those ideals.
     And those published work that started as great but ended up silly care of client's un-advised insistence, we opted to keep out of your sight. The unpublished ones here, meanwhile, that Vicente-Ignacio may be very proud of may have failed publication for a diversity of reasons (Blame: we can't just blame the Creative Department, we all know that. Nor can we entirely blame Accounts people who deliver the bulk of the "convince 'em" role [Creative Directors are wont to say that their genius' success and failure are in the hands of good Accounts Department teammates] because, after all, each CD also should have his own AE'ing bit. Perhaps also not entirely on clients' Ad & Promo Managers and/or Marketing kiddos with their own tastes and perspectives). Blame. We'd rather blame such dead ends primarily on a failure of teamwork, the elimination of which failure Vicente-Ignacio found the formula in convinving client from Day One of one's expertise and knowledge of client's market's taste. That's all we can say about it all.
     Okay. Now, the reason we're presenting all this here as an ad museum and graveyard is not just because the greater part of Vicente-Ignacio's "portfolio" presented here consists of what may often be referred to as precisely "graveyard" items. It's also because the "dead" efforts in here played a large springboard role in getting Philippine and foreign clients' attention/interest towards Jojo's various base-agencies' capability and services (albeit finally for campaigns with very conservative approaches). Although some of the final products would usually be far from the original concepts presented here, their bastardizations should be deemed as pure business prerogative. The originals, therefore, deserve our and your paeans by way of our browsing through the following pages.

      STUFF FROM CATALYTX

      STUFF FROM MASTERMINDS

      STUFF FROM ADMAKERS

      STUFF FROM AMA/DDB