Kilbourne,Jean. Deadly Persuasion- Marketing Alcohol and Tobacco to Children. www.commercialfreechildhood.org
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| THE EFFECTS- "DEADLY PERSUASION" | ||||||||||||||||||||
| Some ads can affect more than just a consumers simple choice to buy. If a harmful product is targeted towards a susceptible group, the effects can be very damaging. Jean Kilbourne discusses this concept in her book Deadly Persuasion: | ||||||||||||||||||||
| Kilbourne illustrates the different promises alcohol and tobacco companies make to their potential consumers : ""Absolut Magic" proclaims a print ad for a popular vodka. "Paradise Found" headlines another. "Fairy tales can come true," says a third." She goes on to explain that these ads promise a life of luxury, beauty, etc.- things that alochol does not provide in reality. This form of advertising can be seen by many as a lie, as 10% of deaths in America are alcohol related. | ||||||||||||||||||||
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| kilby.sac.on.ca | ||||||||||||||||||||
| Kilbourne, Jean. Deadly Persuasion, 7 Myths Alcohol Advertisers Want you to Believe. Center for Media Literacy. 11-1-05. www.media-lit.org | ||||||||||||||||||||
| Another product which affects consumers is tobacco. Kilbourne also writes about this saying: "The tobacco industry spends $8 bilion annually in this country alone on advertising and promotion." Kilbourne notes that the main goal is to create addicts, and therefore children are targeted because they are more likely to become addictedd. The same technique is used with alcohol ads. Kilbourne includes that "ninety percent of teenagers who smoke use one of the three most heavily advertised brands." Kilbourne,Jean. Deadly Persuasion- Marketing Alcohol and Tobacco to Children. www.commercialfreechildhood.org |
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