**************************************************************
*                                                            *
*                         CYBERSPACE                         *
*         A biweekly column on net culture appearing         *
*                in the Toronto Sunday Sun                   *
*                                                            *
* Copyright 1999 Karl Mamer                                  *
* Free for online distribution                               *
* All Rights Reserved                                        *
* Direct comments and questions to:                          *
*                                         *
*                                                            *
**************************************************************

So you built a fancy web page, did you? Now what? Obviously 
you want people to visit it. How are you going to do that? 
The first step, of course, is to register with a search 
engine. There are over a dozen major search engines out 
there. Visiting each one and  finding the submission link on 
an increasingly busy intro page can be a time consuming 
process.

There are sites that will charge you for promotion services 
but I'm skeptical as to the cost/benefit.  Luckily a number 
of pages that will do the work for you for free.

The @FREE Website Promotion site at websitepromotion-
12600.hypermart.net is a quick and handy site that will fire 
off your URL to ten major engines, including a couple of 
"second generation" sites like Northern Light 
(www.northernlight.com) and Google (www.google.com).

Once you submit your site, the search engine's "crawler" will 
eventually explore your site and index it. Be warned, it 
could take weeks or months for a crawler to visit. Even 
worse, it could take months for the crawler to revisit your 
site and update it. So, before you submit your URL, make sure 
things are about as complete as possible. You may only get 
one shot at it.

One of the closest guarded secrets on the net is the formula 
a search engine uses for ranking sites. Your site may come up 
in the top ten on Hotbot but Lycos lists it after 30 porn 
sites that have nothing to do with your page about Korean 
cuisine. Search engines can only differentiate themselves 
through the completeness and accuracy of searches.

You can improve your chances of a satisfactory ranking in a 
number of ways. Make sure your page's title (e.g., the text 
between the  tag) is as descriptive as possible. If 
your page is about Korean cuisine, don't title your page "My 
Page".

Using meta tags is a complicated but primary way of helping a 
search engine index your page. Too many people, however, 
think meta tags are the only solution and try to load up 
their <keyword> tag. Putting "playboy" 900 times on your page 
might backfire. Search engines have a policy against these 
overt attempts at "spamming" the index and will remove your 
URL altogether.

Most modern HTML generating tools like FrontPage provide an 
option for generating meta tags like <keyword> and 
<description>. The page at vancouver-webpages.com/META/mk-
metas.html generates the proper HTML for those tags plus a 
wide range of more obscure tags like <expires> (which tells a 
search engine when to remove a page) and <robots> (which 
tells a search engine if a page should or should not be 
indexed).

I find one of the best ways to promote a page is find related 
pages that come up in a search engine's top 10 and email the 
web masters asking them if they can put a link to your page. 
I find when I'm looking for sites on a particular topic I'll 
visit the highest ranked sites and then explore their 
collection of links. Naturally place a link in exchange.

Another trick is join related newsgroups or mailing lists, 
take part in the discussions, and include your web site 
address in your sig line. It's a good way of generating 
impulse visits.

Once you've got people to visit your site, you probably want 
them to come back. A page that's frustrating to use or 
crashes browsers won't see much in the way of repeat traffic. 
There's a cool utility called SiteInspector at 
siteinspector.linkexchange.com. You can punch in your URL and 
it will report back interesting facts about your page like if  
your meta tags are readable. A more complete (and picky) HTML 
validator can be found at validator.w3.org. The site will 
visit your URL and report back errors or non-standard HTML 
coding.

</pre></table></textarea><h3>     Source: <a href=/lapetitelesson/cs/text>geocities.com/lapetitelesson/cs/text</a><br></h3>               ( <a href=/lapetitelesson/cs>geocities.com/lapetitelesson/cs</a>)                   ( <a href=/lapetitelesson>geocities.com/lapetitelesson</a>)    </div><table align="center" style="height:320px"><tr><td>
<div onClick="setTimeout(function(){location.reload();},2300);" id="2" style="display: inline;">
<script language="JavaScript" type="text/javascript">
var rp_account   = '9645';
var rp_site      = '17527';
var rp_zonesize  = '55620-15';
var rp_adtype    = 'js';
var rp_smartfile = '[SMART FILE URL]';
</script>
<script type="text/javascript" src="https://ads.rubiconproject.com/ad/9645.js"></script>
</div></td><td>
<div onClick="setTimeout(function(){location.reload();},2300);" id="1"  style="display: inline;">
<script language="JavaScript" type="text/javascript">
var rp_account   = '9645';
var rp_site      = '17527';
var rp_zonesize  = '55620-15';
var rp_adtype    = 'js';
var rp_smartfile = '[SMART FILE URL]';
</script>
<script type="text/javascript" src="https://ads.rubiconproject.com/ad/9645.js"></script>
</div></td><td>
<div onClick="setTimeout(function(){location.reload();},2300);" id="3"  style="display: inline;">
<script language="JavaScript" type="text/javascript">
var rp_account   = '9645';
var rp_site      = '17527';
var rp_zonesize  = '55620-15';
var rp_adtype    = 'js';
var rp_smartfile = '[SMART FILE URL]';
</script>
<script type="text/javascript" src="https://ads.rubiconproject.com/ad/9645.js"></script>
</div></td><td>
<div onClick="setTimeout(function(){location.reload();},2300);" id="4"  style="display: inline;">
<script language="JavaScript" type="text/javascript">
var rp_account   = '9645';
var rp_site      = '17527';
var rp_zonesize  = '55620-15';
var rp_adtype    = 'js';
var rp_smartfile = '[SMART FILE URL]';
</script>
<script type="text/javascript" src="https://ads.rubiconproject.com/ad/9645.js"></script>
</div>
</td></tr></table><br>
<script>
  (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
  (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
  m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
  })(window,document,'script','https://www.google-analytics.com/analytics.js','ga');

  ga('create', 'UA-26808115-2', 'auto');
  ga('send', 'pageview');

</script>