| Radio Facts |
| People spend a lot of time listening to the Radio. The average person spends 2 hours and 37 minutes a day listening to the radio. |
| Radio listening and reach remains constant throughout the year. Time spent listening to the radio doesn't vary as the seasons change. Unlike television, radio's reach among Persons 12+ varies by less than 1/2% no matter what the season. |
| Americans are radio fans. Despite increasing demands on our time from all quarters, an impressive 94% of all Americans aged 12 and older tune in to radio for information, entertainment or discussion each and every week. |
| Radio is the mobile medium. At home, in the car, at the beach, in the park... radio is everywhere you want to be. |