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Young people buy automotive personalities.  Visual identification, sounds, the way a car feels, its ride, how it handles, performance. These engineering virtures don't just happen - no even for a vehicle born wealthy.

There are no shortcuts to total engineering....except for a total system that produces a total product. these distinctions you can only inherit from a group who continue to think young, who can alertly ride and faze into changing times and who possess a very resourceful crystal ball.  you just happen to be looking at such a group.  We call 'em the GTO Engineering Establishment.  right to left:

Steve Malone, Chief Engineer; Malcolm McKellar, Chief Engine Engineer;Joe Whitesell, Chief Body Engineer;Herm Kaiser, Executive Assistant Chief Engineer;William collins, Assistant ChiefEngineer;Doug McCullough, Assistant Materials Engineer.
GENERATION GAP? ....THESE GUYS DON'T KNOW THE MENAING OF THE WORDS.