Television Commercial For the "Take A Bite" nutrition campaign.



INT. AN INTERVIEW ROOM-DAY.
We join a 20/20-style commercial already in progress. A very serious-looking reporter sits across from a regular apple placed on the other chair.

REPORTER
How long has it been?

APPLE
(very upset)
About 6 months now.

REPORTER
That's terrible.

APPLE
No one wants to eat me Joe. I accept it now, but for a very long time, I just couldn't see it. That led to denial, depression, just a whole mess of problems.

REPORTER
And this is what drove you to drugs?

APPLE
That's correct.

REPORTER
Can you elaborate for our viewers?

APPLE
Well a lot of this still hurts, I have had a lot of trouble working through it all.

REPORTER
Please, try your best.

APPLE
Well after I got picked, I was sent to a supermarket. No one bought fresh fruit, no one! I sat on that shelf for weeks. I started taking some preservatives to look better, and to make a long story short, I got hooked. Soon I was an addict, it was pretty ugly. And I just got out of rehab for the second time.

REPORTER
Did you ever consider suicide?

APPLE
Oh sure. Well you do in these situations. I thought of throwing myself in front of a dog or tossing myself out a window, but I just didn't have the strength. I took a huge batch of pain killers, but a banana saved me. I used to cry myself to sleep wishing I had been born a Pop Tart.

REPORTER
Such a tragedy. Any final thoughts for our viewers?

APPLE
Yes. Please everyone; remember that eating healthy isn't just about you it's, oh...

The Apple breaks down and starts sobbing. The Reporter hands him a tissue and we hear violent nose blowing.

REPORTER
This sort of thing just doesn't have to happen. Please, everyone give a hoot, and take a bite.

He picks up the apple and takes a big bite out of it. The Apple sighs contentedly.

REPORTER
You're delicious.

APPLE
Actually I'm a Granny Smith.
CUT TO:

A black screen with the words "Take a Bite!" in white. A huge CHOMP is heard and a big chunk of the upper right hand corner of the screen disappears.

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