CURRICULUM VITAE
Melanie Doheny
Contact Details
CURRICULUM VITAE
Melanie Doheny
Name: Melanie
Louise Doheny
Address:
Dutton
Park QLD 4102
Email: meldoh2005@yahoo.com.au
Website: www.oocities.org/mdprpr/index.html
·
publicity,
marketing and sponsorship concepts
·
Arts
·
Pets n People Magazine - Sales and Marketing Manager
·
Network 10 - Production
Designer and Script Writer
·
Abigail’s Entertainment - Producer and Designer
·
Opera
Entertainment Centre, Square Eyed
Films - Wardrobe
·
Scene Magazine - Writer
& Photographer
·
The Promotions Factory - Licensed Promotions Manager
·
Gaffney International Licensing - Senior Project Manager
·
Australian Broadcasting Corporation – Licensing, national retail buyer & store manager
·
·
Street Arts & Rock n Roll Circus - Front of house, set construction
Business Certificate II Fashion Studies - Moreton Institute of TAFE–
(2000)
Successful sales strategies - Brad Cooper sales seminar (1996)
· Active participant and extensive career within the creative
industries
· High work ethic and dedication to achieving strategic goals and objectives
· Excellent interpersonal and verbal communication skills on
all levels
· Demonstrated ability to work effectively and efficiently
within a team environment
· Exceptional budgetary, time management and forward planning
skills
· Success in the ability in working towards deadlines and
high-level objectives
· Experience and knowledge of all areas of marketing,
promotions and publicity
· Knowledge of federal, state and local government arts and
cultural policies
· Consistently delivering required objectives on time and on budget
· Excellent computer skills and knowledge of most computer
software programs
Career Objective
To actively participate in and effectively contribute to a team
environment within an organisation that values employment equity, anti-discrimination, ethical behavior,
environmental and social justice issues.
Professional History
October 1997 - Current
Key Responsibilities
Initiate and implement
successful and comprehensive business, communications and marketing strategies
for individuals, community groups, small business and not-for- profit
organisations. Develop and delivery of events and promotions
including (but not limited to) media launches, concerts, exhibitions, film
premiers, fashion parades.
|
* Art
Exhibitions * Small
Business Awards * Community
Arts and Cultural festivals * Company
presentations * Corporate
functions * Dance
parties * Fashion
launches and parades * Film
premiers and festivals * Fundraising
events * Government
Initiative media launches * Political
party fundraisers * Social
functions * Trade
shows and conferences |
Opening Spoken in Whispers L- R: Tiger Bailes 4AAA and Glennys Briggs Artist
Breakfast with Bob –
Fundraiser and Media Event L-R: Drew Hutton,
Melanie Doheny, Senator Bob Brown |
Extensive local and national media network directly affiliated
with environmental, arts and cultural activities on all levels of print, radio
and television media.
Founder
and director of the first free marketing advice and consultancy service for
young and emerging Queensland artists and artsworkers Queensland Arts Marketing Network (QAMn). QAMn’s role is
help young and emerging artists find new and innovative marketing and
sustainability opportunities by providing access to media representatives, corporate
sponsorship, funding resources, event and exhibitions and community networks.
Create
and design web-pages and invitations for artists and events, write weekly
e-newsletters and update employment webpage. Examples can be seen at: http://www.oocities.org/westendtraders/westendaffair.html
For further information on QAMn, please visit the
website at: www.oocities.org/qldartmarketing/index.html
Arts Queensland - Marketing and Communications Project Officer
28 February 2003
-
Responsibilities
Planning, development and implementation of
communications and marketing projects that contributed to the delivery of Arts
Queensland’s marketing and communication activities and strategies.
Review of communications strategy for the
grants and funding programs of Arts Queensland.
Logistical
and organisational tasks in association with communication and marketing activities.
|
Barkin’ Mad Media National Sales and
Marketing Manager February 2002 - February 2003 Responsibilities Development of strategic marketing, sales,
sponsorship and communications strategies and proposals to accommodate
business goals of a national publication by successfully analysing the market
to determine customer needs and build dynamic relationships with new and
existing corporate and community clients. |
|
Delivery
of copy of all literature, direct mail, advertising materials, events, website
and Internet services, kids club and long-term marketing goals.
Source and develop key
relationships with clients to increase cross promotional and sponsorship
opportunities for the magazine and corporate sponsors including magazine
competitions, sponsorship of local and national events, expos and exhibitions,
subscription drives and co-ordination between corporate business and charity organisations. Identify new marketing and business opportunities for the magazine
and provide unique sponsorship opportunities for key advertisers.
Network
10 – In the Box Production Designer/Freelance scriptwriter
August 2000 - February
2002
Responsibilities
|
Develop creative and
innovative script ideas and activities in association with Early Childhood
Consultant, Producer, Presenters, Director and Writers on all
activities/props/set changes to ensure educational and quality of program as per
Australian Broadcasting Authority requirements for
children’s television. |
|
Ensure workplace/health and safety issues are
observed and demonstrate activities to actors. Liaise with unit
manager/production assistant for props required for outside shoots.
Work with the publicity
department on cross-promotional and sponsorship for the program.
Scene Magazine - Casual writer and Photographer
July 1997 - December 1997
Responsibilities
Assist editorial staff with contributions for fashion and
social pages including reviews of events and personal interviews with
entertainment industries personality’s including Jon English, Dannii Minogue
& International DJ, Tony De Vit.
Photography shoots for social and fashion editorial
including a fashion layout in FAKE and club news, Flares and Abigail’s
Freelance costume designer and art director
September 1999 - October 2001
Responsibilities
Provide costume and art
direction for the production of musical theater, major opera productions, music
video clips, short films and television programming.
The Promotions Factory Licensed Promotions Manager
January 1996 -
October 1996
Responsibilities
Develop new business and marketing concepts and proposals for the
company including preparation of marketing strategies for the corporate sector,
successful negotiation of Licensed Properties, source premium promotions,
products and new business contacts. Professional presentation of product concepts
and quotations to private and public sectors.
Manage all trade show, exhibitions and corporate presentations for
the company.
|
Gaffney International Licensing - Senior Project Manager May 1994-
January 1996 Responsibilities |
|
Complete
management of all areas of business development of the licensed properties within
the Children’s Europe & Australia division of Gaffney International
Licensing Pty Ltd.
Key project
management included long-term communications and merchandising program to
ensure the longevity of key brands. Full review of products, point of sale,
packaging, consultation of product development and marketing strategies with
licensees to ensure delivery of high level sales budgets.
Negotiation of
financial proposals and contract renewals with clients on all levels.
Management of
all high-profile company presentations, trade shows and conferences for the
company to accommodate corporate business, advertising agency and national
retailer expectations.
Management of
all promotional and public events for the company.
Australian Broadcasting Corporation - Licensing Co-ordinator &
Store Manager
July 1993 - May
1994
Responsibilities
Responsible the
ABC’s Intellectual Property Rights. This included TV programs, Play School,
Bananas in Pyjamas and Roy & HG. I was responsible for all ABC related
merchandise including product sourcing to sales and marketing strategies through
all ABC Stores and other retailers including retail chains such as Target,
Myer/Grace Bros. and David Jones.
Day to day
contact with relevant Television and Radio departments to ensure every product
licensed reflected the program and the market to which it was targeted.
Responsible for the
purchase of miscellaneous merchandise and apparel, Promotions for the product
areas and co-ordination between relevant ABC departments to ensure the improved
sales in all product areas.
As Store Manager I was
responsible for the day-to-day running of the ABC Shop including staff rosters,
inventory and budgeting projections. Customer sales, client and customer
relations, co-ordinator of instore and local promotions including local print media
competitions and editorial.
|
January 1991 - June 1993 Responsibilities Manage the daily operation of a Southbank retail store including customer service, sales, and inventory control. Maintained financial records and budget. Implemented and reviewed store policies and procedures while providing supervision of 5 staff, set sales goals, and oversee training programs. |
|
Familiar with a variety
of the field's concepts, practices, and procedures. Relied on my experience and
judgment to plan and accomplish goals.
I was also responsible
for the purchasing of all stock for the other Museum retail outlets at that
time in consultation with curatorial staff.
Knowledge and understanding
of environmental and social issues reflected in the museums exhibiting program.
Performing member of the
Queensland Youth Orchestras (1984 - 1990)
Stefanie
Pidcock
Environmental
Consultant
GHD
P: 3844 1990
Joe
Hurley
Director
Community
House
P: 3846 2114
Louise Hollingworth
Senior Program
Officer
Arts
P: 3235 4032
Further written references and
education certificates available on request
Examples of brochure design can be
seen here
Examples of media coverage can be
seen here.
