CURRICULUM VITAE
Melanie Doheny
Contact
Details
Name: Melanie
Louise Doheny
Address:
Dutton Park QLD 4102
Telephone: h)
07 3846 1375 m) 0417 634 981
Email: meldoh2005@yahoo.com.au
Employment
Summary
§
Endeavour
Foundation – A/State fundraising manager and fundraising development manager
§
MonDial
Fundraising Communications – Operations and senior account manager
§
Royal
Children’s Hospital Foundation – Entertainment services manager/creative
services consultant
§
§
Arts
§
Pets
‘n’ People Magazine – National sales and marketing manager
§
In
the Box - Network 10 - Production designer and project manager – special events
§
The
Promotions Factory – Business development manager – licensed promotions
§
Gaffney
International Licensing - Senior project manager
§
Australian
Broadcasting Corporation – Licensing, national retail buyer & store manager
§
Education/Qualifications
§
Diploma
Business Marketing – Southbank Institute of TAFE (prior learning accreditation pending)
§
Senior
First Aid Certificate –
§
TV
Presenters Course -
§
Certificate
II Fashion Studies - Moreton Institute of TAFE (2000)
§
Various
sales and business seminars –
§
Advanced
Excel Certification –
§
Diploma
of Music -
Skills
Summary
§
High
work ethic and dedication to achieving strategic and budgetary goals and
objectives
§
Demonstrated
commitment to building and maintaining long-term relationships with key
stakeholders
§
Demonstrated
experience and expertise in planning, budgeting, executing and evaluating a diverse range of events,
sponsorships, fundraising initiatives and business relationships
§
Excellent
written and oral communication skills with a proven ability to write and edit all
forms of copy including media releases,
direct mail, websites, newsletters
and television scripts
§
Demonstrated
strong communication, organisational, problem-solving and analytical skills
§
Demonstrated
ability to communicate effectively and sensitively with Aboriginal and Torres
Strait Islander peoples
§
Proven high
level conceptual and analytical skills including a demonstrated ability to
provide advice on
complex policy and strategic issues
§
Demonstrated
ability to function both autonomously and as a member of a team with the
ability
to lead and supervise staff and/or volunteers
§
High
level project management skills, particularly the capacity to set priorities,
work independently
and complete tasks on time and on budget
§
Resourcefulness
and problem-solving capability based on thinking in an open-minded way
§
Understanding
of the detailed workings, policy and structure of local, state and federal
government agencies
§
High
level of computer skills including ability to confidently use most software
programs
Career
Objective
To actively
participate in and effectively contribute to a team environment within an
organisation that values employment equity, anti-discrimination, ethical
behaviour,
environmental and social justice issues.
Professional History
A/State fundraising manager and
fundraising development manager
September 2006 – December 2006
Responsibilities
·
Develop
and maximise fundraising income from all sources for Endeavour including (but
not limited to) marketing and communications strategy,
donor development, sponsorship, key statewide events, online
donations, direct mail appeals and workplace giving
·
Direct
and support the development of Endeavour's fundraising staff to improve
organisational income
·
Increase
net profit to the organisation through identifying and implementing targeted events,
activities and business partnerships
·
At
all times enhance the image of Endeavour and the image of people with
intellectual disability.
Major achievements
·
Full
audit and recommendations to senior management of the fundraising department
including financial performance and
appropriateness of all existing fundraising activities
·
Revised
fundraising and marketing strategy for 2006 - 2008
·
Reviewed
and rationalized the annual statewide fundraising and marketing budgets
·
Direct
mail appeal response rate of 13.46% with an average gift of $55
·
Identified
and established corporate fundraising initiatives including Q Ford, The Caxton
Hotel, Dendy Films and Heritage Building Society.
MonDial Fundraising Communications
Pty Ltd
Operations manager
September 2005 – August 2006
Responsibilities
·
Lead
and participate as a member of the international senior management team in
setting the long-term strategic business and marketing strategy of MonDial and
The Dialog Group in
·
Foster
existing and identify new business and cross promotional relationships with
internal and external stakeholders to increase revenue and strategic
partnerships for the company in
·
Ensure
effective management of human, financial and physical resources ensuring a
culture of innovation, transparency, continuous improvement and performance
measurement
·
Provide
leadership to the contact centre team including supervision of 30 casual staff
and 3 permanent staff
·
Demonstrate
commitment to the corporate values of the
organisation and the
not for profit client base and foster an environment of strong customer
service, teamwork, open communication, leadership and innovation
·
Establish
and maintain constructive long term business relationships with not for profit
organisations;
undertake extensive consultation, monitor client satisfaction and implement
corrective action if required.
Major achievements
·
Increased
revenue to the organisation from approx $8,000 a week to $30,000
·
Proven
record of effective management at a senior level in a multi-functional
international organisation as a result of strong communication and
organisational skills
·
Provided
creativity & analysis in the workplace by providing a balance between being
a creative influence on client relationships and a focused manager of the
cost/benefits of strategies implemented
·
Built
internal and external relationship management and communication to
maximise business and
international marketing opportunities with not for profit
organisations
·
Showed an
outstanding ability to work as a productive member of a senior management team.
Director
October 1997 – August 2005
Responsibilities
·
Marketing,
business and communications strategy consultation for the implementation of
innovative and strategic marketing and promotional activities not for profit,
arts and cultural organisations
·
Develop
and deliver arts
and cultural events and large scale fundraising events
to expand business opportunities and networking
opportunities through creative and innovative partnerships.
Major achievements
·
Increased
partnership and business opportunities through project management of over 25
fundraising events nationally recognised not for profit
organisations
·
Assisted
over 100 young and emerging artists
identify and establish sustainability opportunities
·
Developed
partnerships for Indigenous
artists with local businesses, which led to five artists exhibiting in
·
Proven
ability to communicate effectively and sensitively with Aboriginal and Torres
Strait Islander peoples and understand the issues which impact upon them in a
contemporary society
Royal Children’s Hospital
Foundation
Entertainment Services
Manager/Creative Services Consultant
February 2004 – August 2005
Responsibilities
·
Develop
and implement a comprehensive entertainment services strategy to provide entertainment
and cultural experiences for over 100,000 children at The Royal Children’s
Hospital, Herston.
·
Identify,
develop and implement innovative and effective change management strategies to
increase client service provisions, sponsorship and financial opportunities
through both government and non-government stakeholders.
·
Establish
internal and external stakeholder business partnerships to ensure innovative
programming as part of the entertainment services in line with QHealth 2020.
·
Oversee
the operational management of entertainment services including financial, human
resource, marketing and service delivery agreements.
·
Supervise
2 full time staff, 3 part-time staff, 150 volunteers and 10 team leaders
·
Prepare
submissions and reports in accordance with targets and budgets agreed with senior
management
·
Manage
and conduct research and initiate projects which contribute to the improved
understanding of the educational and cultural needs of children and young
people within the Smart State Policy
·
Provide
ethical decision making in the achievement of
organisational goals
Major achievements
·
Secured
over $100,000 in kind sponsorship to ensure delivery of quality entertainment
services
·
Developed
initiatives to ensure equitable access to entertainment programming and
activities for over 100,000 children and young people
·
Developed
marketing and communications strategy that resulted in increased participation
in the service by 150%
·
Developed
key external creative strategic partnership programs with
·
Produced
& directed over 1,000 hours of interactive children’s television
programming
Marketing and Communications Project
Officer
18 February 2003 - 30 June 2003
(contract position)
Responsibilities
·
Manage
and coordinate communication projects, including events, launches and
presentations
·
Provide
creative and innovative solutions to customers and stakeholders (internal and
external) for events planning related to the department to promote strategic
departmental issues and raise the profile of the department
·
Maintain
appropriate project management and reporting systems and evaluation techniques
and identify opportunities to add value to sponsorship arrangements undertaken
by the department
·
Liaise
and consult with the executive management and external customers and key
stakeholders of the department in the development and implementation of events and
marketing strategies
·
Actively
participate as a member of a multi-disciplinary team
Major achievements
·
Developed
communication strategy for cultural program
communications
·
Ministerial
project plan for Artists’ Day weekend
·
Managed Arts
Queensland participation in Whole of Government events including International Women’s
Day and
Picnic in the Park
·
Managed
Ministerial media events – International Poetry Day, Poetry on the Move,
Creative Fellowships
Announcement and launch event for Children and Young People policy
Barkin’ Mad Media
Sales and Marketing Manager
February 2002 - February 2003
Responsibilities
Identify
and develop business and marketing opportunities to achieve annual sales budget
·
Development
of strategic marketing, sales, sponsorship and communications strategies and
proposals to accommodate business goals by successfully analysing the market to
determine customer needs and build dynamic relationships with new and existing
corporate and community clients
·
Source
and develop key relationships with clients to increase cross promotional and
sponsorship opportunities for the magazine and corporate sponsors including
magazine competitions, sponsorship of local and national events, expos and
exhibitions, subscription drives and coordination between corporate business
and charity organisations
Major achievements
·
Increased
casual advertising sales revenue by 25% and long term contracted advertising by
20%
·
Developed
sponsorship partnerships with not-for-profit organisations including RSPCA,
Lost Dogs Home and Guide Dogs Australia
·
Improved
salability of magazine through consultation and research with key stakeholders
innovative and
successful implementation of marketing and business strategies.
Network 10 – In the Box
Production Designer/Freelance
scriptwriter
July 2000 - February 2002
Responsibilities
·
Liaise
with unit manager/production assistant for props required for outside shoots
·
Work
with the publicity department on cross-promotional concepts and events
including management of Network 10 display and Totally Wild and In the Box
performances at Brisbane “Ekka” August 2001
·
Develop
creative and innovative script ideas and activities in association with early
childhood consultant, producer, presenters, director and writers on all
activities/props/set changes to ensure educational and quality of program as
per Australian Broadcasting Authority requirements for children’s television
·
Ensure
workplace, health and safety issues are observed and demonstrate activities to
actors
Major achievements
·
Developed
new production policy and procedures to increase team consultation
·
New
set and production design
·
Actively
participated in the development of procedures to increase production values and
use of resources
Licensed Promotions Manager
January 1996 – January 1997
Responsibilities
·
Develop
new business and marketing concepts and proposals for the company
·
Successful
negotiation of business contracts both locally and internationally and source
premium promotions, products and new business contacts
·
Professional
presentation nationally and internationally of projects and business objectives
to both government and non government sectors
Major achievements
·
Implemented
business and operational policy and procedures for a new department within the organisation
·
Established
partnerships with FMCG clients and corporate accounts including(but
not limited to): McDonalds Restaurants, Timezone and ABC Enterprises.
Gaffney International Licensing
Senior Project Manager
May 1994 - January 1996
Responsibilities
·
Complete
operational management of all areas of business and marketing of the Children’s
Europe & Australia division of Gaffney International Licensing Pty Ltd
·
Leadership
and project management including long-term communications and merchandising
initiatives to ensure the longevity of key brands
·
Supervision
of all areas of merchandising and marketing including concept, development and
delivery of products, point of sale, packaging, product development and
marketing strategies to ensure delivery of high level sales budgets and
negotiation of financial proposals and contract with clients
·
Management
of all high-profile company presentations, international trade shows and
conference activities to accommodate corporate business, advertising agency and
national retailer expectations
Major achievements
·
2IC
for the company – management of the largest division of the company and
supervision of 25 project management staff
·
Departmental
revenue in excess of $8 million in 1994/5
·
Developed
initial business and marketing strategy and contracts for The Wiggles.
Australian Broadcasting Corporation
Licensing Coordinator, National
Buyer & Store Manager
July 1993 - May 1994
Responsibilities
·
Responsible
for successful business negotiations for the use of ABC’s intellectual property
rights such
as
·
Supervision
of all marketing, development and approvals of ABC related merchandise
including
product sourcing to sales and marketing strategies through
all ABC Stores and other retailers
·
Consultation
with relevant television and radio departments
·
Responsible
for the purchase of miscellaneous for ABC shops nationally
Major achievements
·
Increased
stock turn by 400%
·
Successful
negotiation with key corporate clients providing income to ABC Enterprises and
ABC Retail
·
Developed
new merchandising opportunities and on-air promotions for Triple J, Roy &
HG,
·
Initiated
on air promotions in association with Triple J
Head of Bookshop/Sales Assistant
January 1991 - June 1993
Responsibilities
·
Manage
the budget, human resources, daily operation, purchasing and marketing of 6
museum stores including customer service, sales and inventory control
·
Ensure
all stock was inline with
Major achievements
·
Increased
sales per visitor from .19c to $1.07
·
Increased
staff account sales by 50%
Other
activities/interests/awards
• Member – Fundraising Institute
of Australia (2005 – present)
• Board
Member – Queensland Youth Orchestras
(2006 – present)
• Secretary
- Dutton Park
Fairfield Community Association (2003 – present)
•
Performing member of The Queensland Corporate Orchestra – (2006 – present)
•
Performing member Queensland Choir Orchestra (2006)
•
Performing member Brisbane
Symphony Orchestra (2006)
•
•
Performing member of the Australian Youth Orchestra (1988 – 1990)
•
Performing member of the Queensland Youth Orchestras (1984 - 1990)
Referees
David Walwin
International
Fundraising Communications Director
The Dialog Group
(Dir): +44
(0)117 930 3437
(Mob): +44
(0)778 977 0347
(Fax): +44
(0)117 925 9954
(Email): davidw@nttfundraising.co.uk
Andrew Buchannan
Direct Marketing
Manager
Mission
(Dir): 03
8615 2215
(Mob): 0438
784 823
(Email): BuchananA@missionaustralia.com.au
Further
referees available on request.