Matthew D. Wong

EXPERIENCE

DRIVE Performance Media (aQuantive Inc.), Seattle, WA - (March 2004-Current)

Client Relationship Manager     

·  Responsible for managing all aspects of clients’ online media campaigns (Behavioral Targeting and Direct Response campaigns)

·  Manage quarterly client revenue in excess of $1.5MM  

·  Responsible for developing and maintaining successful client campaigns which meet revenue and profitability goals

·  Goaled on company's key revenue metrics and monthly/quarterly revenue targets

·  Responsible for up-selling, cross-selling and negotiating profitable campaigns for new and existing clients

·  Manage an active roster of 25+ clients with 35+ campaigns

·  Manage the successful execution of profitable ad campaigns working with sales, product/program managers, and ad operations

·  Negotiate with clients to increase profitability as well as meet their efficiency goals

Microsoft, (Volt/VMC Consulting) Redmond, WA - (2003-2004)

Learning Solutions Partner Account Manger – West Region (US)      

·  Manage 75+ key Learning Solution Partner Relationships

·  Main Microsoft contact for Learning Solution program initiatives (West Region)

·  Meet and exceed yearly Curriculum Revenue goals for region

·  Grow key account list to reach “Gold” Partner status

·  Provide national/regional revenue statistics and reports by month for all Microsoft Learning Solution Partners

·  Work with each partner to develop and maintain strategic marketing objectives to elevate status and visibility

X10 Wireless Technologies, Kent, WA (2002)

Account Optimizer

·  Responsible for optimization of online advertising campaigns to meet ROI revenue metrics

·  Responsible for negotiating improved ad rates, value ads etc. to increase performance of ad campaigns

·  Negotiate and plan media campaigns

·  Successfully manage online campaigns to reach ROI goals

·  Work with in house ad management software to monitor campaign stats and exceed revenue metrics for each campaign

·  Work with Account Mangers to manage vendor relationships

MadPassion Entertainment, Music Production Company & Record Label, Seattle, WA (2001-current)

Founder/ President

·  Manage 10 direct reports (producers, engineers, artists, marketing personnel and interns)

·  Responsible for Business development and strategic partnerships

·  Responsible for Artist, Publisher and Label contract negotiation

·  Executive Producer of all  key product releases

·  Awarded KUBE 93.3 2003 Single of the Year (Seattle) upon 1^st single release

Avenue A, Seattle, WA (2001 – 2002)

Email Content Contractor 

·  Work with clients to assure quality of HTML code within weekly e-mails

·  Utilize Avenue A proprietary software to insert redirects into HTML code for tracking purposes

·  Provide excellent QA process for weekly e-mail newsletters and promotions

Avenue A Inc., The Digital Marketing Company, Seattle, WA - (1999-2001)

Account Manager, Client Services

·  Responsible for all aspects of client’s online advertising campaigns

·  Manage client relationship and provide excellent client service

·  Provide weekly status reports, data analysis and recommendations to client for campaign optimization

·  Successfully manage online campaigns to reach ROI goals

·  Provide expert recommendations in the form of POV’s to client

·  Manage publisher/vendor relationships to negotiate best rates for client

·  Manage suite of advertising products for client, including SEO programs, wireless advertising and strategic partnership programs

Account Specialist, Engineering & Optimization, Growth Markets

·  Work in conjunction with Account Planner to provide excellent client service

·  Handle all aspects of online advertising production and web implementation of advertising banners, keywords, email etc.

·  Troubleshoot technical issues and work to flawlessly execute advertising campaigns

·  Provide creative recommendations to client

Cornerstone Corporation International Inc., Seattle, WA

E-commerce Consultant (1997-1999)

·  E-commerce development, implementation & management of commerce sites and development of fulfillment solutions

·  Coordination of E-marketing strategies, affiliate programs, co-op advertising & direct mail

·  Project Management – Trade shows, conventions & demonstrations

·  Systems Integration/Development - Implement integrated accounting, inventory management & distribution system

·  New Business Development - Financial analysis, projections, strategic planning & product placement

American Express, Salt Lake City, UT

Internet/E-Commerce Consultant (1997) (Traveler's Cheque Division)

·  Provide E-marketing & E-commerce research and Develop recommendations for “Travel Funds Direct”Project

·  Research presentations & exhibits in yearly strategic planning for travel industry trends, consumer direct marketing,

   e-commerce solutions, statistics of online transactions, E-commerce and internet/web marketing statistics & demographics

Universal Studios Inc., Music & Video Distribution, Universal City, CA

Project Manager, Corporate Reengineering, Music & Video Distribution (1996-1997)

·  Project management - development of recommendations for improved replication, packaging & distribution

·  Financial and statistical analysis

·  Management of survey team

·  Research and survey of customer through-put, consumer spending and traffic trends

·  Assist in development of Universal’s sales prototype intranet (sales automation)

EDUCATION

            Berklee College of Music, Boston, MA

·  Bachelor of Music Degree, Concentration: Music Business & Management, 1995, Cum Laude

·  Secretary of the Music Business Association at Berklee 1994-1995

·  Chairman of Concert Division, Heavy Rotation Enterprises, 1995

SKILLS & INTERESTS

Systems: Proficient in both IBM (Windows, Windows 95 & 98) and Macintosh platforms

Software:  Microsoft Word, Excel, Access, Powerpoint, Project, Publisher, Adobe Photoshop, ACT!, Quicken/Quickbooks Pro, Visio   Other: Light HTML, Internet savvy, BDS, Soundscan

Interests/Hobbies: I am a singer/songwriter, pianist, music/record producer and performer. I enjoy traveling and experiencing other cultures.