TABLE 1

                                                                                             Amount of Smiling

 

                                    McDonald's                   Burger King 

 

Main Effects                                                   90/610              (14.8%)                    61/653                     ( 9.3%)                     8.3 **

 

Independent Variables:

 

  Table Type:

   Deucers                                                      18/144              (12.5%)                    6/113                      ( 5.3%)                     3.1

   3-Seaters                                                    5/47                  (10.6%)                    0/12                         ( 0.0%)                     0.35

   4-Seaters                                                    65/398              (16.3%)                    52/465                    (11.2%)                     4.4 *

 

  Seating Orientation:

   Adjacent                                                      5/66                   ( 7.6%)                    0/6                           ( 0.0%)                     0.0

   Across                                                         22/157              (14.0%)                    31/302                    (10.3%)                     1.1

   Offset                                                           0/21                   ( 0.0%)                    1/15                         ( 6.7%)                     0.03

 

  Cushioned Chair:

   Cushioned Back Only                              20/155              (12.9%)                    61/600                    (10.2%)                     0.7

   No Cushion                                                37/252              (14.7%)                    0/53                          ( 0.0%)                     7.5 **

  * p<.05

 ** p<.01

*** p<.001

 

                                                                                                       TABLE 2

                                                                                             Amount of Talking

 

                                   McDonald's                       Burger King    

 

Main Effects                                                   104/462            (22.5%)                    67/526                    (12.7%)                   15.7 ***

 

Independent Variables:

 

  Table Type:

   Deucers                                                      28/102              (27.5%)                    8/79                       (10.1%)                     7.3 **

   3-Seaters                                                    5/36                  (13.9%)                    1/9                          (11.1%)                     0.0

   4-Seaters                                                    67/309              (21.7%)                    53/384                    (13.8%)                     6.9 **

 

  Seating Orientation:

   Adjacent                                                      8/49                  (16.3%)                    0/3                           ( 0.0%)                     0.0

   Across                                                         28/137              (20.4%)                    41/250                    (16.4%)                     0.7

   Offset                                                           4/19                  (21.1%)                    1/16                         ( 6.3%)                     0.6

 

  Cushioned Chair:

   Cushioned Back Only                              19/117              (16.2%)                    58/475                    (12.2%)                     1.0

   No Cushion                                                41/180              (22.8%)                    9/51                        (17.6%)                     0.4

  * p<.05

 ** p<.01

*** p<.001


                                                                                                       TABLE 3

                                                                                             Amount of Leaning

 

                                    McDonald's                   Burger King    

 

Main Effects                                                   422/679            (62.2%)                    539/715                 (75.4%)                   27.9 ***

 

Independent Variables:

 

  Table Type:

   Deucers                                                      75/144             (52.1%)                    91/121                   (75.2%)                   14.1 ***

   3-Seaters                                                    34/53                (64.2%)                    16/18                     (88.9%)                     2.8

   4-Seaters                                                    304/461            (65.9%)                    367/507                 (72.4%)                     4.4 *

 

  Seating Orientation:

   Adjacent                                                      48/66                (72.7%)                   4/6                            (66.7%)                     0.0

   Across                                                         128/190            (67.4%)                    257/329                 (78.1%)                     6.7 **

   Offset                                                           23/30                (76.7%)                    19/24                     (79.2%)                     0.0

 

  Cushioned Chair:

   Cushioned Back Only                              105/173            (60.7%)                    493/651                 (75.7%)                   14.8 ***

   No Cushion                                                160/273            (58.6%)                    46/64                     (71.9%)                     3.3

  * p<.05

 ** p<.01

*** p<.001

 

                                                                                                       TABLE 4

                                                                                          Amount of Head Nods

 

                                      McDonald's                        Burger King                            

 

Main Effects                                                   21/676                 (3.1%)                    13/702                      (1.8%)                     1.9

 

Independent Variables:

 

  Table Type:

   Deucers                                                      7/144                  (4.9%)                    3/121                       (2.5%)                     0.48

   3-Seaters                                                    1/53                    (1.9%)                    1/18                          (5.6%)                     0.8

   4-Seaters                                                    12/458                 (2.6%)                    7/507                       (1.4%)                     4.4

 

  Seating Orientation:

   Adjacent                                                      3/66                    (4.5%)                   0/6                               (0.0%)                     0.0

   Across                                                         4/190                   (2.1%)                      7/329                      (2.1%)                     6.7

   Offset                                                           0/30                    (0.0%)                    0/24                          (0.0%)                     0.0

 

  Cushioned Chair:

   Cushioned Back Only                              5/173                   (2.9%)                    13/651                      (2.0%)                   14.8

   No Cushion                                                7/270                   (2.6%)                    0/64                          (0.0%)                     3.3

 


                                                                                                       TABLE 5

                                                                                            Amount of Fidgeting

 

                                    McDonald's                    Burger King    

Main Effects                                                   22/674               ( 3.3%)                    6/715                      ( 0.8%)                    9.1 **

 

Independent Variables:

 

  Table Type:

   Deucers                                                      9/143                 ( 6.3%)                    0/121                      ( 0.0%)                     6.1 *

   3-Seaters                                                    0/53                   ( 0.0%)                    0/18                         ( 0.0%)                     0.0

   4-Seaters                                                    13/457                ( 2.8%)                    5/507                      ( 1.0%)                     3.6

 

  Seating Orientation:

   Adjacent                                                      0/62                   ( 0.0%)                    0/6                           ( 0.0%)                     0.0

   Across                                                         2/190                 ( 1.1%)                    3/329                      ( 0.9%)                     0.0

   Offset                                                           0/30                   ( 0.0%)                    0/24                         ( 0.0%)                     0.0

 

  Cushioned Chair:

   Cushioned Back Only                              5/169                 ( 3.0%)                    6/651                       ( 0.9%)                     2.8

   No Cushion                                                15/272                ( 5.5%)                    0/64                          ( 0.0%)                     2.5

  * p<.05

 ** p<.01

*** p<.001

 

                                                                                                       TABLE 6

                                                                         Amount of Extraneous Foot Movements

 

                                    McDonald's                    Burger King    

 

Main Effects                                                   38/537                ( 7.1%)                    24/481                     ( 5.0%)                     1.6

 

Independent Variables:

 

  Table Type:

   Deucers                                                      16/143              (11.2%)                    2/80                         ( 2.5%)                     4.1 *

   3-Seaters                                                    4/45                   ( 8.9%)                    0/12                         ( 0.0%)                     0.19

   4-Seaters                                                    18/334                ( 5.4%)                    18/353                     ( 5.1%)                     0.0

 

  Seating Orientation:

   Adjacent                                                      3/62                   ( 4.8%)                    0/6                           ( 0.0%)                     0.0

   Across                                                         7/112                 ( 6.3%)                    13/214                     ( 6.1%)                     0.0

   Offset                                                           0/19                   ( 0.0%)                    1/24                         ( 4.2%)                     0.0

 

  Cushioned Chair:

   Cushioned Back Only                              5/96                   ( 5.2%)                    22/444                     ( 5.0%)                     0.0

   No Cushion                                                24/247                ( 9.7%)                    2/37                          ( 5.4%)                     0.29

  * p<.05

 ** p<.01

*** p<.001


                                                                                                       TABLE 7

                                                                                       Side-to-Side Movements

 

                                    McDonald's                    Burger King    

Main Effects                                                   52/668               ( 7.8%)                    41/715                    ( 5.7%)                    2.0

 

Independent Variables:

 

  Table Type:

   Deucers                                                      6/143                 ( 4.2%)                    5/121                      ( 4.1%)                     0.0

   3-Seaters                                                    4/53                   ( 7.5%)                    2/18                       (11.1%)                     0.0

   4-Seaters                                                    42/451                ( 9.3%)                    30/507                    ( 5.9%)                     3.5

 

  Seating Orientation:

   Adjacent                                                      6/62                   ( 9.7%)                    0/6                           ( 0.0%)                     0.0

   Across                                                         21/184             (11.4%)                    26/329                    ( 7.9%)                     1.4

   Offset                                                           4/30                  (13.3%)                    0/24                         ( 0.0%)                     1.8

 

  Cushioned Chair:

   Cushioned Back Only                              12/163               ( 7.4%)                    36/651                     ( 5.5%)                     0.49

   No Cushion                                                19/272                ( 7.0%)                    5/64                          ( 7.8%)                     0.0

 

 

 

 

                                                                                                       TABLE 8

                                                                                      Amount of Postural Shifts

 

                                    McDonald's                    Burger King    

 

Main Effects                                                   102/614            (16.6%)                    79/574                    (13.7%)                     1.7

 

Independent Variables:

 

  Table Type:

   Deucers                                                      19/143              (13.3%)                    9/91                         ( 9.9%)                     0.33

   3-Seaters                                                    6/53                  (11.3%)                    1/12                         ( 8.3%)                     0.0

   4-Seaters                                                    74/403              (18.4%)                    60/431                    (13.9%)                     2.7

 

  Seating Orientation:

   Adjacent                                                      14/62                (22.6%)                    2/6                          (33.3%)                     0.01

   Across                                                         19/148             (12.8%)                    36/268                    (13.4%)                     0.0

   Offset                                                           5/27                  (18.5%)                    2/24                         ( 8.3%)                     0.42

 

  Cushioned Chair:

   Cushioned Back Only                              27/136             (19.9%)                    73/524                    (13.9%)                     2.5

   No Cushion                                                40/266              (15.0%)                    6/52                        (11.5%)                     0.19